Michael Kremmel
Saint Augustine,FL
Summary
Seasoned Commercial Manager with broad experience in strategizing commercial operations and implementing business growth plans. Strengths include adept strategy planning, exceptional relationship building abilities, and solid grasp of market trends and consumer behavior to drive market share. Past roles have led to a broad understanding of the beverage industry, distribution management, and cross-functional alignment.
Overview
13
13
years of professional experience
Work History
Commercial Manager
BODYARMOR Sports Nutrition
Saint Augustine, FL
10.2019 - Current
- Played a key role in driving the financial success of BODYARMOR Sports Nutrition, taking it from a less-than-$10M-value startup to its current billion-dollar status.
- Currently managing commercial operations for BODYARMOR and POWERADE brands with United Coca-Cola, previously managed the commercial operations for BODYARMOR with Swire Coca-Cola.
- Assist in developing and implementing annual business plans, local trimester plans, incentives, and innovation launches.
- Successfully helped launch BODYARMOR Flash I.V. Into the rapid rehydration category in 2022 at United. Currently, hold the highest share among all bottlers at 20%, compared to the national average of 9%.
- Continually expanding the presence of BODYARMOR SportWater in the United market, holding the leading dollar share across the country at 11.5%, surpassing the national average of 4%.
- Multi-million dollar budget management for the field team under my current role. Manage spends against racks, equipment, point of sale, events, sponsorships, coupons, dealer loaders, and incentives.
Regional Marketing Manager
BODYARMOR Sports Nutrition
Phoenix, AZ
06.2011 - 10.2019
- Developed and supervised sampling teams in six states including AZ, CO, NV, UT, WA and OR.
- Supervised a team of over 20 Brand Ambassadors for executing local events, athlete meet and greets, bottler events, and retail sampling.
- Developed and implemented comprehensive 360 marketing strategies that led to increased sales for major retailers such as Fry's, Smith's, Fred Meyer, QFC, and Albertsons Safeway divisions spread across Denver, Seattle, Portland and Phoenix.
- Managed annual plans for field and shopper marketing in the entire division's 6 states.
- Created and managed regional marketing budgets in line with organizational objectives.
Education
Bachelor of Arts - Business Sustainability
Arizona State University
Tempe, AZ05-2011
Skills
- Strategic Planning
- Key Performance Indicators
- Cross-functional team communication
- Business Development
- Advanced PowerPoint Skills
- Engaging Presentation Skills
- Guinness World Record Holder
Timeline
Commercial Manager
BODYARMOR Sports Nutrition
10.2019 - Current
Regional Marketing Manager
BODYARMOR Sports Nutrition
06.2011 - 10.2019
Bachelor of Arts - Business Sustainability
Arizona State University
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