Michael Lacey
Parachute,CO
Summary
District Sales Manager with 21 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Sales District Leader
PepsiCo, Frito Lay
05.2020 - Current
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Resolved complex problems impacting sales management by implementing cost-effective strategies.
- Drove sales for 82 stores in district, generating $3.9MM in annual volume.
- Taught sales concepts and practices to sales team of 18 employees.
Route Sales Representative
PepsiCo, Frito-Lay
09.2001 - 05.2020
- Maintained positive relationships with customers using good communication and follow-through abilities.
- Maintained up-to-date knowledge of products and services to address customer inquiries
- Managed product transitions from warehouse to customer site, loading, and unloading in alignment with specifications.
- Analyzed sales and customer data to identify buying trends and offer recommendations.
- Properly processed all sales transactions, achieving high levels of account growth and retention via quality deliverables.
- Immediately addressed problems with customers to promote speedy resolution.
- Collaborated with customers to identify needs and provided catered solutions
- Displayed products properly at customer sites and according to company specifications and policies.
Education
High School Diploma -
Arvada High School
Arvada, CO05.1987
Skills
- Program Development and Management
- Account Servicing
- Client Satisfaction
- Merchandise Products
- Customer Order Management
- Customer Consultations
- Framework Improvements
- Product Allocation
- Train Employees
- Managing Multiple Priorities
- Distributor Partnerships
- Local Market Conditions
Accomplishments
Ring of Honor winner Mid South Zone 2008
Certification
- Certified SDL, Frito-Lay - 5/2020
Timeline
Sales District Leader
PepsiCo, Frito Lay
05.2020 - Current
Route Sales Representative
PepsiCo, Frito-Lay
09.2001 - 05.2020
High School Diploma -
Arvada High School