Summary
Overview
Work History
Education
Skills
Timeline
Generic

Michael Lorino

Birmingham,AL

Summary

30+ years experience in Marketing, Broadcasting and project management. Supervised and managed marketing accounts for both US & International companies. Served on board of Directors for 2 organizations. Experienced business traveler.

Overview

29
29
years of professional experience

Work History

President & Director of Marketing

OTM Communications Inc.
11.1994 - Current
  • Oversee all marketing campaigns and day to day operations
  • Developed and implemented new & unique marketing strategies.
  • Produced scripts for radio & television spots.
  • Directed & managed all print, radio and TV marketing

Broadcast and Marketing

Southeast Media
07.2015 - Current


  • Play by play announcer for High school basketball 2022-current
  • Led media training for high school students interested in Broadcast/Journalism
  • Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
  • Co host of multiple sports shows airing on terrestrial TV and @gamedaysportsradio youtube channel
  • Guest appearance as a sports analyst on various national shows

Director of Marketing & Sales

S.I.P. Marketing Inc.
02.1996 - 10.2015
  • Printed numerous sports publications
  • Handled all marketing accounts for Oasis casino in Curacao from 1996-2006 and VIP casino & sportsbook from 2006-2012
  • Produced syndicated radio show "The Sports Advisors" from 1996-2011. Show aired in 40+ US markets.
  • Managed a mailing list of 1.4 million addresses.


Education

No Degree - Political Science

University of South Alabama
Mobile, AL
1990

No Degree -

Walker State College
Jasper, AL
1989

Skills

  • Marketing/Communication/Broadcasting
  • Experienced International & domestic business traveler
  • Spreadsheet management/Data analysis
  • Project management/Organization

Timeline

Broadcast and Marketing

Southeast Media
07.2015 - Current

Director of Marketing & Sales

S.I.P. Marketing Inc.
02.1996 - 10.2015

President & Director of Marketing

OTM Communications Inc.
11.1994 - Current

No Degree - Political Science

University of South Alabama

No Degree -

Walker State College
Michael Lorino