Michael Martinez
New York,NY
Summary
Accomplished Analytics Manager at TIDAL equipped with a strong technical background used to drive music content strategy. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
6
6
years of professional experience
Work History
Analytics Manager
TIDAL
New York, NY
08.2021 - Current
- Led a comprehensive analytics initiative for digital platforms, identifying emerging artists and trends through data-driven insights, significantly enhancing user engagement and content personalization.
- Conducted genre-specific deep-dive analysis using SQL and Python to inform and optimize content strategy, successfully increasing user interaction and platform retention rates.
- Developed and implemented a Grammy prediction tool leveraging a Random Forest model, forecasting winners in the top four award categories, demonstrating innovative use of machine learning techniques in predictive analytics.
- Designed and executed advanced dashboards on Databricks for new TIDAL features including Live Sessions and DJ Integrations, providing real-time insights into performance and user engagement, and supporting data-driven product strategy.
Data Engineering Lead
Accenture
Washington, DC
05.2019 - 08.2021
- Led Datalake and reporting teams, enhancing data accessibility and reporting capabilities for strategic decision-making
- Managed end-to-end project operations, including design, data ingestion, and rigorous testing, improving project delivery timelines and client satisfaction
- Directed the professional development of analysts through mentorship and performance feedback
Analyst
Universal McCann
08.2017 - 05.2019
- Authored complex stored procedures in SQL, integrating data from multiple sources to support Marketing Mix Modeling (MMM) projects for various Coca-Cola brands
- Developed insightful Tableau dashboards utilizing Nielsen datasets, enhancing competitive analysis and marketing strategy efficiency.
Education
Bachelor of Science, Computer Science -
University of Notre Dame
05.2017
Skills
- SQL
- Python
- Data Analysis
- Microsoft Office
- Amazon Web Services (AWS)
- Content Strategy
- Cross-functional Team Leadership
- Tableau
Accomplishments
- Bill Gates Millennium Scholar
- Accenture's Above and Beyond Award
- Block Kudos for work with Editorial team
Timeline
Analytics Manager
TIDAL
08.2021 - Current
Data Engineering Lead
Accenture
05.2019 - 08.2021
Analyst
Universal McCann
08.2017 - 05.2019
Bachelor of Science, Computer Science -
University of Notre Dame
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