Michael Martinez
New York,NY
Summary
Accomplished Analytics Manager at TIDAL equipped with a strong technical background and expertise in music data and product strategy.
Overview
7
7
years of professional experience
Work History
Analytics Manager
TIDAL
08.2021 - Current
- Oversee data management for key product launches, collaborating with engineering teams to log events, define success metrics, and handle reporting, analysis, and dashboarding. Along with this helped develop and implement processes for data model creation of aggregated tables with data engineering, resulting in enhanced efficiency and data quality.
- Spearheaded a comprehensive analytics initiative for digital platforms, utilizing data-driven insights to identify emerging artists and trends, which increased MoM user engagement on editorial playlists by 2.3%, and conducted in-depth genre page analyses with SQL and Python to refine content strategy, achieving a nearly 5% rise in MoM user interaction.
- Led a data science exploration where we used k-means clustering to classify users based on engagement behaviors such as lean-back vs. lean-forward streams, subscription cohorts, and interactions with features like DJ integrations and live sessions.
Data Engineering Lead
Accenture
05.2019 - 08.2021
- Led AWS Datalake and reporting teams, enhancing data accessibility and reporting capabilities to support strategic decision-making.
- Oversaw the complete project lifecycle, reducing delivery timelines by 30% through efficient design, data ingestion, and rigorous testing.
- Directed the professional development of multiple analysts by providing mentorship and performance feedback.
Analyst
Universal McCann
08.2017 - 05.2019
- Authored complex stored procedures in SQL, integrating data from multiple sources to support Marketing Mix Modeling (MMM) projects for various Coca-Cola brands
- Developed insightful Tableau dashboards utilizing Nielsen datasets, enhancing competitive analysis and marketing strategy efficiency.
Education
Bachelor of Science, Computer Science -
University of Notre Dame
05.2017
Skills
- SQL
- Python
- Microsoft Office
- Databricks
- Amazon Web Services (AWS)
- Content Strategy
- Cross-functional Team Leadership
- Tableau
- Microsoft Office
Accomplishments
- Bill Gates Millennium Scholar
- Accenture's Above and Beyond Award
- Block Kudos for work with Editorial and Product teams
- Exceeds Expectations rating at TIDAL
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Analytics Manager
TIDAL
08.2021 - Current
Data Engineering Lead
Accenture
05.2019 - 08.2021
Analyst
Universal McCann
08.2017 - 05.2019
Bachelor of Science, Computer Science -
University of Notre Dame
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