MICHAEL NEATON
Newtonville,MA
Summary
A passionate, results-driven marketing professional with an extensive background in all foundational areas of digital marketing communication. With 10 years of startup experience in various online marketing mediums including SEO, SEM, SMM, content marketing, and, most notably, email marketing, I have demonstrated my ability to seek out new challenges and thrive within the B2B and B2C space.
Overview
10
10
years of professional experience
Work History
Senior CRM Manager
Esme Learning
Newton, United States
11.2021 - Current
- As the Senior CRM Manager, I am a core part of the marketing team focused on the conversion and retention of B2C leads via email marketing.
- I have overhauled the existing automated processes within our CRM to clean up our key touch points with potential customers.
- I have led process improvement and have showcased my problem-solving efforts to create standard procedures and policy for our automated systems, list health, tagging and organization within our CRM system.
- I have scoped and began deployment on key integrations to further scale our automated marketing flows.
CRM/Lifecycle Marketing Manager
Paint Nite
Somerville, MA
09.2017 - 11.2021
- As the CRM / Lifecycle Manager I was fully committed to bringing a personalized experience to every contact within our 5MM+ database.
- I managed a 10MM+ annual revenue channel.
- I drove 3MM+ sessions through email annually.
- I manage 3MM+ active contacts across the US + Canada.
- Evaluated + implemented new ESP (Klaviyo).
- Restructured Email Contact Plan to focus on leveraging our most engaged customers.
Audience Marketing Specialist
EH Media
Natick, MA
01.2016 - 09.2017
- As the Audience Retention Marketing Specialist, I worked with a marketing team to develop audience marketing promotions, including online ads, email messaging, cover tips and print ads to support magazine and online audience objectives across all EH brands.
- I managed 8 separate publication audiences under the EH Media brand
Education
Bachelor of Arts - Communications
Marist College
Poughkeepsie, NY05.2011
Skills
- Marketo / Hubspot
- Salesforcecom
- Klaviyo / ExactTarget
- Shopify / Zendesk
- Adobe Creative Suite
- Excel / Google Sheets
- Google Analytics
- Behavioral Flows
- Digital Strategy
- Branding / Design
- Managerial skills
Hobbies
- I am an avid fitness enthusiast. I am extremely passionate about body health and function.
- I have a home music studio where I create my own music.
- I am quite a geek. I love to play all sorts of video games.
Timeline
Senior CRM Manager
Esme Learning
11.2021 - Current
CRM/Lifecycle Marketing Manager
Paint Nite
09.2017 - 11.2021
Audience Marketing Specialist
EH Media
01.2016 - 09.2017
Bachelor of Arts - Communications
Marist College
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