Michael Perry
Lodi,CA
Overview
43
43
years of professional experience
1
1
Certification
Work History
Direct to Consumer Manager
Fields Family Wines
Lodi, CA
11.2012 - Current
- Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Coordinated marketing events for showcasing product and service offerings.
- Interviewed and hired talented individuals to add value to marketing team.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
Executive Director
Livermore Valley Winegrowers Association
Livermore, CA
09.2000 - 10.2005
- Set organization direction and developed strategies and tactics to fulfill mission.
- Established strategic direction and goals to accomplish objectives.
- Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
- Promoted public awareness of mission through outreach, advocacy and online presence.
- Informed board and committee about trends, issues and activities to facilitate policy-making.
- Reviewed and approved annual operating and capital budgets for company.
- Recruited, hired and trained employees on operations and performance expectations.
- Delivered speeches and attended industry conferences to promote company image and engage with buyers.
- Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
- Oversaw corrective action plans to remedy structural, organizational and departmental issues.
- Hired, trained and mentored 2 staff members to maximize productivity.
- Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
- Increased company revenue by $50K within first year.
Education
Bachelor of Science - Kinesiology
California State University, Hayward
Hayward, CA07.1978
Skills
- Business Development
- Revenue Generation
- Risk Mitigation
- Staff Training
- Customer Service
- Proactive and Focused
- Financial Reporting
- Client Relationship Management
- Business Relationship Management
- Budget Forecasting
- Goal Setting
- Creative and Innovative
- HRIS and HRMS
- Service Oriented
- Strategy Development
- Sales Professional
- Decision-Making
- Customer Relationship Development
- Staff Management
- Attention to Detail
Certification
- Wine Education, Fields Family Wines - 2010
Timeline
Direct to Consumer Manager
Fields Family Wines
11.2012 - Current
Executive Director
Livermore Valley Winegrowers Association
09.2000 - 10.2005
Bachelor of Science - Kinesiology
California State University, Hayward
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