Overview
Work History
Education
Skills
Certification
Timeline
SalesManager
Michael Perry

Michael Perry

Lodi,CA

Overview

43
43
years of professional experience
1
1
Certification

Work History

Direct to Consumer Manager

Fields Family Wines
Lodi, CA
11.2012 - Current
  • Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
  • Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.
  • Coordinated marketing events for showcasing product and service offerings.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.

Executive Director

Livermore Valley Winegrowers Association
Livermore, CA
09.2000 - 10.2005
  • Set organization direction and developed strategies and tactics to fulfill mission.
  • Established strategic direction and goals to accomplish objectives.
  • Maintained accountability for operational and fiscal integrity, effectively managing designated budget.
  • Promoted public awareness of mission through outreach, advocacy and online presence.
  • Informed board and committee about trends, issues and activities to facilitate policy-making.
  • Reviewed and approved annual operating and capital budgets for company.
  • Recruited, hired and trained employees on operations and performance expectations.
  • Delivered speeches and attended industry conferences to promote company image and engage with buyers.
  • Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.
  • Oversaw corrective action plans to remedy structural, organizational and departmental issues.
  • Hired, trained and mentored 2 staff members to maximize productivity.
  • Improved profitability by accurately maintaining P&L to meet prime fiscal responsibility.
  • Increased company revenue by $50K within first year.

Education

Bachelor of Science - Kinesiology

California State University, Hayward
Hayward, CA
07.1978

Skills

  • Business Development
  • Revenue Generation
  • Risk Mitigation
  • Staff Training
  • Customer Service
  • Proactive and Focused
  • Financial Reporting
  • Client Relationship Management
  • Business Relationship Management
  • Budget Forecasting
  • Goal Setting
  • Creative and Innovative
  • HRIS and HRMS
  • Service Oriented
  • Strategy Development
  • Sales Professional
  • Decision-Making
  • Customer Relationship Development
  • Staff Management
  • Attention to Detail

Certification

  • Wine Education, Fields Family Wines - 2010

Timeline

Direct to Consumer Manager

Fields Family Wines
11.2012 - Current

Executive Director

Livermore Valley Winegrowers Association
09.2000 - 10.2005

Bachelor of Science - Kinesiology

California State University, Hayward

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Michael Perry