Michael Phillips
St. Petersburg,FL
Summary
Performance-driven, tenured marketing leader with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.
Overview
21
21
years of professional experience
Work History
Vice President, Global Marketing & Communications
Altrata
04.2021 - 04.2024
- Post Wealth-X acquisition, promoted to lead global marketing efforts across five brands; BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X
- Member of Senior Leadership Team reporting directly to CCO
- Led creation and launch of Altrata to anchor and align five "foundation" companies under unified brand
- Launched WordPress multisite to ease development and management of six websites
- Led internal and external communications efforts for three new business acquisitions
- Integrated marketing teams and systems after new business acquisitions
- Interfaced with two sales/account management teams to develop, implement and refine lead funnel process
- Expanded gated thought leadership strategy to showcase depth and detail of Altrata's proprietary datasets, increasing SEO, website traffic and inbound lead flow
- Bolstered tradeshow strategy to promote awareness and understanding of Altrata brand among existing customers and prospects across 13 targeted industry sectors
- Revised marketing org chart, empowering teams to focus on functional marketing disciplines across brands
- Managed a marketing team of 17
- Developed and managed +$1m annual marketing budget.
Vice President, Marketing & Communications
Wealth-X (acquired by Altrata)
04.2016 - 04.2021
- Member of the Senior Leadership Team reporting directly to the CEO, worked collaboratively to position Wealth-X for acquisition
- Worked alongside sales, account management, and customer success teams to inform and develop new business, customer retention and upsell campaigns
- Led efforts for two website re-developments
- Developed SEO strategy for Wealth-X, resulting in +200% increase in organic website traffic over 12 months and surpassed key competitors in share of voice
- Refocused Wealth-X brand to highlight value proposition of products across four key industries, resulting in +35% increase in inbound MQLs over 12 months
- Developed Wealth-X event series - hosting four annual events for clients and prospects in the nonprofit, luxury and financial services sectors
- Worked with Sales Operations to implement and manage Pardot marketing automation to align with Salesforce environment
- Developed gated thought leadership strategy to secure top-tier media coverage
- Founded product marketing function within company, hiring key talent and developing product education strategy
- Managed a marketing team of 6 people and managed marketing budget.
Managing Director
HL Group
09.2014 - 04.2016
- Provided high-level corporate communication strategy for both B2B and consumer-facing organizations to amplify brand message among key audiences through the development of owned content, media relations, social media campaigns, and event marketing activations
- Acted as media spokesperson on behalf of public and private organizations
- Devised crisis management strategy for national retailer, successfully mitigating negative media coverage to one story
- Liaised directly with business development stakeholders to develop content and messaging for RFP responses resulting in three new clients
- Managed team of six
Vice President
Rubenstein
09.2012 - 09.2014
- Provided reputation management strategy employing both traditional and digital tactics to clients in a range of industries including financial services, higher education, legal, real estate and consumer goods
- Counseled private and public entities on both short and long-term reputation management solutions
- Developed and executed internal and external communication plans for corporate clients
- Trained, managed and reviewed junior client-team members
- Devised and administered new group-wide monthly reporting system to improve and unify client reporting practices.
Director
Beckerman Public Relations
07.2011 - 08.2012
- Developed, coordinated and oversaw strategic communication campaigns for 15+ clients in the Real Estate, Public Affairs and Professional Services Groups
- Reversed negative media campaign and local government bias of commercial real estate project
- Managed team of seven.
Associate Vice President
Rubenstein
03.2009 - 07.2011
- Advised corporate clients on communication strategy in relation to business development goals and crisis situations
- Became first liaison between Digital and Corporate Groups; advised and implemented digital media plans for corporate, including Wikipedia page management, press release optimization, blog creation and content building and management of social media platforms
- Successfully developed and implemented six-month plan to reverse negativity of client Wikipedia page
- Doubled positive media impressions for two clients within one year of launching communication plan.
Senior Account Executive
Rubenstein
04.2007 - 03.2009
- Pitched experts for commentary in breaking news opportunities, long lead stories, bylined articles and opinion pieces
- Drafted nominations, press releases, media alerts, media pitches and client reports
- Coordinated event media for Tribeca Film Festival, Madame Tussaud's, and David Blaine.
Public Relations Coordinator
Mayer Brown LLP
06.2006 - 04.2007
Media & Marketing Assistant
Mayer Brown LLP
05.2005 - 06.2006
Research Assistant
Steptoe & Johnson LLP
10.2003 - 05.2005
Education
M.A. Public Communication -
American University
Washington, DC05.2006
B.A. in English -
University at Albany, State University of New York
Albany, NY05.2003
Skills
- Team Leadership
- Relationship Building
- Decision-Making
- Complex Problem-Solving
- Strategic Planning
- Results-Driven
- Process Improvement
- Performance monitoring
Timeline
Vice President, Global Marketing & Communications
Altrata
04.2021 - 04.2024
Vice President, Marketing & Communications
Wealth-X (acquired by Altrata)
04.2016 - 04.2021
Managing Director
HL Group
09.2014 - 04.2016
Vice President
Rubenstein
09.2012 - 09.2014
Director
Beckerman Public Relations
07.2011 - 08.2012
Associate Vice President
Rubenstein
03.2009 - 07.2011
Senior Account Executive
Rubenstein
04.2007 - 03.2009
Public Relations Coordinator
Mayer Brown LLP
06.2006 - 04.2007
Media & Marketing Assistant
Mayer Brown LLP
05.2005 - 06.2006
Research Assistant
Steptoe & Johnson LLP
10.2003 - 05.2005
M.A. Public Communication -
American University
B.A. in English -
University at Albany, State University of New York