Michael Potter
Chattanooga,TN
Summary
High-performing Automotive Sales and Finance Manager with 25-year background meeting or exceeding customer acquisition and revenue growth targets by maximizing sales team potential through aggressive recruiting, objectives setting, coaching and performance monitoring strategies. Leverages new and used inventory control skills, excellent training and internet sales process success and deploys current technologies to achieve sales goals. Consistently engages with customers to build base of referrals and repeat business and creates annual forecasts and budgets through solid understanding of dealership operations, including all aspects of sales and finance.
Overview
31
31
years of professional experience
Work History
New Car Sales Manager
Preferred Chrysler Jeep Dodge Ram Of Muskegon
10.2018 - 11.2022
- Recruited, hired, trained and managed sales team to set, achieve and exceed sales goals while controlling expenses and exceeding profit and CSI objectives.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Coached individual team members on daily basis to maximize unit volume, gross profit and earnings potential.
New Car Sales Manager
Elhart Kia, Nissan, GMC, Hyundai
03.2017 - 10.2018
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Communicated product quality and market comparisons by creating sales presentations.
- Improved overall customer buying experience to safeguard dealership revenue.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
Automotive Finance Manager
Crown Motors Cadillac, Honda, Mazda, Buick
01.2016 - 01.2017
- Processed loan applications and monitored progress from start to finish.
- Identified opportunities to cross-sell and upsell loan products to customers.
- Typed 100 deals per month on average $ 1200 a copy on average.
- Analyzed potential risks and evaluated loan products to identify suitable options for customers.
- Obtained copies of applicants' credit histories and reviewed paperwork to determine feasibility of granting loans.
Automotive Finance Manager
Mercedes-Benz Of Downtown Los Angeles
02.2010 - 12.2015
- Analyzed potential risks and evaluated loan products to identify suitable options for customers.
- Assessed loan portfolios for compliance with underwriting policies.
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Researched and updated industry knowledge on changing legislation and regulations.
- Negotiated loan terms and conditions with customers to secure best deal.
- Identified opportunities to cross-sell and upsell loan products to customers.
Director of Finance and Retail Sales
W.i. Simonson Mercedes-Benz / Sonic Automotive Inc
02.2007 - 09.2009
- Supported operations management, sales, and marketing efforts to increase revenue and overall financial health.
- Set clear departmental objectives and developed effective strategies to achieve targeted goals.
- Strengthened Finance and Sales operations by proactively managing and engaging with all their clients.
- Assisted with recruiting, interviewing and hiring new department employees.
- Verified compliance of financial policies and accounting procedures against federal regulations.
GSM, Finance Director, Sales Manager , Sales Rep
Southbay Chrysler Jeep Plymouth Eagle And Dodge
04.1992 - 02.2007
- Developed and implemented marketing plans to increase brand awareness and drive sales.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Reduced process discrepancies through measured implementation of performance reporting and data systems.
- Managed day-to-day operations within 20+person finance and Sales department for South Bay CJDPE Auto Dealership
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
Education
Associate of Arts - Accounting And Business Management
Muskegon Community College
Muskegon, MI09.1983
Skills
Long- term career background in Retail Automobile Industry sector; proven success in spearheading crucial sales activities toward achieving/surpassing goals as well as performing outstanding team development and oversight
Skilled in a wide array of staff/employee management functions including making exceptional recruitment decisions and providing crucial training toward delivering world-class customer service; demonstrating abilities in communicating clearly with subordinates as well as organizational management to optimize performance and outcomes
30 years experience in New and Used Car Sales Management pus Finance Management
30 year of closing car deals!
Timeline
New Car Sales Manager
Preferred Chrysler Jeep Dodge Ram Of Muskegon
10.2018 - 11.2022
New Car Sales Manager
Elhart Kia, Nissan, GMC, Hyundai
03.2017 - 10.2018
Automotive Finance Manager
Crown Motors Cadillac, Honda, Mazda, Buick
01.2016 - 01.2017
Automotive Finance Manager
Mercedes-Benz Of Downtown Los Angeles
02.2010 - 12.2015
Director of Finance and Retail Sales
W.i. Simonson Mercedes-Benz / Sonic Automotive Inc
02.2007 - 09.2009
GSM, Finance Director, Sales Manager , Sales Rep
Southbay Chrysler Jeep Plymouth Eagle And Dodge
04.1992 - 02.2007
Associate of Arts - Accounting And Business Management
Muskegon Community College