Michael Proia

Summary

• Manage affiliate partnerships and performance marketing to drive player acquisition, retention, and revenue growth for an online casino brand.

Key Responsibilities

• Build and manage relationships with affiliate partners, networks, and influencers to expand acquisition channels.
• Design and negotiate commission structures, CPA/CPL/RevShare deals, and promotional agreements.
• Monitor affiliate performance using tracking platforms
• Develop marketing collateral, creatives, and promotional campaigns in collaboration with marketing and design teams.
• Coordinate player lifecycle management initiatives (welcome offers, retention campaigns, VIP programs) with CRM and product teams.
• Report on KPIs (new depositing players, conversion rate, ROI) and present performance insights to stakeholders.

• Analyzed regional sales data to identify key trends and insights that drove decision-making and strategic planning. Utilized relationships to help educate markets and secure projects. Built a qualified pipeline in 6 months exceeding $20m.

• Utilized sales techniques and strategies to build customer relationships and close sales, resulting in exceeding annual sales goals by 250%. Brought new equipment to the US market with success. Proficient in CRM and hyper organized.

• In the role of Project Manager at PharmaMED Automation, responsibilities include overseeing project timelines and ensuring deliverables meet quality standards. This position requires effective communication and collaboration with cross-functional teams to ensure that project objectives are achieved. Engaging with stakeholders and managing project resources are critical components of this role. Continuous improvement methodologies are applied to enhance project processes and outcomes.

• As a Sales Manager at Max Fitness Training, the focus was on driving sales growth through effective team leadership and strategic marketing initiatives. Responsibilities included developing sales strategies, training staff, and cultivating relationships with clients to enhance customer satisfaction. Monitoring sales performance and analyzing market trends were essential to identifying opportunities for improvement. The role required a commitment to team building and fostering a positive work environment.