MICHAEL QUIJANO
Manlius
Summary
Sophisticated sales and product leader with background propelling company offerings and brand through focused strategies. Confident and smooth communicator when delivering presentations and maintaining client relationships. Focused when analyzing competitors and target market to determine unique selling proposition and maximize revenue.
Overview
19
19
years of professional experience
Work History
Director of Sales and Marketing
Delta Electronics
Fremont, CA
02.2025 - Current
- Developed strategic marketing plans to enhance brand visibility and increase market share.
- Led cross-functional teams to drive sales initiatives and achieve organizational goals.
- Implemented data-driven decision-making processes to optimize marketing campaigns and improve ROI.
- Established key performance indicators to measure effectiveness of sales strategies and adjust tactics accordingly.
- Cultivated relationships with stakeholders, enhancing collaboration and alignment on business objectives.
VP of Product and Market Strategy
G&G Industrial Lighting
10.2023 - 01.2025
- Developed strategic roadmap process to drive short and long term revenue goals
- Launched two new product lines within first 12 month resulting in 20% growth to industrial segment
- Implemented go-to-market strategy to educate, engage and measure lighting agent performance
Director of Strategic Marketing and Product Development
Ephesus Sports Lighting (Cooper)
10.2017 - 10.2023
- Responsible for top line revenue, margin and strategic growth for the Ephesus Sports Lighting business
- Successfully lead organization through downturn by shifting go-to-market strategy from professional market to the K-12 and municipal markets resulting in 2X revenue growth and 30% margin improvement
- Define multi-generational product and technology roadmaps through voice-of-customer, voice-of-sales and competitive analysis with focus on delivering tangible value propositions to the market
- Deployed innovative lead generation campaign resulting in $1M new revenue in Year 1 with $5.5M in pipeline, activated initiative across other Cooper Lighting Solutions brands
Director of Sales and Business Development
Ephesus Sports Lighting (Eaton Lighting Division)
08.2014 - 02.2017
- Onboard national agent network to drive sports lighting specifications and sales
- Develop new business opportunities with end users, distributors, ESCO’s and other strategic channel partners
- Educate sales, agents and other partners on solutions, competitors, go-to-market strategy and value proposition
- Lead commercialization efforts of new product introductions
- Provide leadership and guidance to all aspects of the business including marketing, engineering, photometric design, sales, etc. to drive aggressive growth targets
Regional Technical Manager & Optical Engineer
Future Lighting Solutions
09.2006 - 08.2014
- Managed regional sales and technical teams calling on lighting OEMs in Midwest and Northeast
- Educated local fixture sales team on LED line card features/benefits and value proposition
- Contributed to 30% YoY revenue growth in consecutive years
- Expert in LightTools optical modeling software, worked with customers on LED conversion
Education
M.S. - Lighting
Rensselaer Polytechnic Institute
08.2006
B.S - Optical Engineering
University of Rochester
05.2004
Skills
- Sales presentations
- Key account management
- Channel management
- Partnership development
- Sales pipeline management
- Product positioning
- Data-driven decision making
- Demand generation
- Versed in Entrepreneurial Operating System (EOS)
Timeline
Director of Sales and Marketing
Delta Electronics
02.2025 - Current
VP of Product and Market Strategy
G&G Industrial Lighting
10.2023 - 01.2025
Director of Strategic Marketing and Product Development
Ephesus Sports Lighting (Cooper)
10.2017 - 10.2023
Director of Sales and Business Development
Ephesus Sports Lighting (Eaton Lighting Division)
08.2014 - 02.2017
Regional Technical Manager & Optical Engineer
Future Lighting Solutions
09.2006 - 08.2014
B.S - Optical Engineering
University of Rochester
M.S. - Lighting
Rensselaer Polytechnic Institute