PROFESSIONAL PROFILE
Overview
Work History
Skills
Timeline

Michael Rory Collins

COCOA FORD
Orlando,USA
6
years of professional experience

Dedicated Automotive Leader with a career defined by operational excellence and a commitment to driving dealership growth. I bring a high level of energy to the sales floor, specializing in advanced deal desking, team development, and customer retention. My focus is on building collaborative, high-performance cultures that prioritize both profitability and an elite customer experience.

Work History

SALES MANAGER

11 Months
COCOA FORD | 10.2025 - Current
  • Active Leadership: Directing daily sales operations with a focus on high-volume targets and sustainable team growth.
  • Gross Profit Optimization: Implementing aggressive deal-structuring techniques to maximize front-end and back-end revenue on every transaction.
  • Process Refinement: Streamlining sales workflows to enhance unit volume while maintaining strong customer satisfaction (CSI) scores.

SALES MANAGER

10 Months
Chrysler Dodge Jeep Ram | 12.2024 - 10.2025
  • Market Penetration: Engineered desking strategies that accelerated deal turnaround times and improved per-unit profitability in a competitive market.
  • Performance Culture: Provided consistent mentorship to the sales team, fostering an environment focused on closing excellence and client retention.

NEW CAR SALES MANAGER

6 Months
AUDI ORANGE PARK | 06.2024 - 12.2024
  • Luxury Precision: Managed desk operations with high technical accuracy, securing favorable lender approvals that upheld premium brand standards and margins.

PRE-OWNED SALES MANAGER

1 Year 10 Months
MASSEY CADILLAC SOUTH ORLANDO | 05.2022 - 03.2024
  • CPO Excellence: Revitalized the pre-owned department through disciplined processes, reaching 117% of CPO volume goals.
  • Inventory Asset Management: Safeguarded dealership margins by maintaining strict control over aged inventory, keeping aged units consistently under 10%.

INTERNET SALES DIRECTOR /SALES MANAGER

1 Year 4 Months
Morgan Auto Group | 09.2020 - 01.2022
  • Strategic Expansion: Successfully grew the Internet department from 8 to 20 representatives, leading the store to rank as a top-tier volume location.
  • Closing Efficiency: Produced a significant 95% volume increase by elevating the department’s closing ratio to 11.2%.

Skills

Strategic Deal Structuring
Digital Sales & CRM Mastery
Market Analysis & Competitive Strategy
High-Impact Team Mentorship
Certified Pre-Owned (CPO) Growth
Revenue & Gross Optimization
Sales team training
Goals and performance
Motivational skills
Product knowledge
Sales expertise
Positive and upbeat
Sales process

Timeline

SALES MANAGER

COCOA FORD
10.2025 - CurrentRead More

SALES MANAGER

Chrysler Dodge Jeep Ram
12.2024 - 10.2025Read More

NEW CAR SALES MANAGER

AUDI ORANGE PARK
06.2024 - 12.2024Read More

PRE-OWNED SALES MANAGER

MASSEY CADILLAC SOUTH ORLANDO
05.2022 - 03.2024Read More

INTERNET SALES DIRECTOR /SALES MANAGER

Morgan Auto Group
09.2020 - 01.2022Read More
Michael Rory Collins