MICHAEL SCHWARTZ
Warrington,PA
Summary
Creative Director with over twenty years of experience in marketing and brand management. Proven track record in enhancing brand visibility and reputation through strategic initiatives and collaboration with key stakeholders. Strong organizational and project management skills, adept at prioritizing tasks in fast-paced environments while maintaining high accuracy. Committed to continuous improvement and fostering a positive work culture through effective communication and problem-solving abilities.
Overview
20
20
years of professional experience
Work History
Creative Director/Brand Specialist
Digitial Footprint Productions
Warrington, Pennsylvania
09.2016 - Current
- Developed and implemented innovative strategies for Baily's SportsNet to increase brand awareness for the Cleveland Guardians, Cavaliers, Columbus Blue Jackets, Cincinnati Reds, as well as college teams.
- Created, supervised, and distributed twelve multi-platform video content campaigns for local politicians within three days.
- Collaborated with internal stakeholders to define project objectives and timelines.
- Evaluated new technologies and techniques to improve workflow efficiency.
- Established relationships with agencies and freelancers to secure resources for projects.
- Spearheaded complete overhaul of client's marketing strategy, ultimately increasing web traffic by thirty-five percent and generating twenty percent more customer leads
- Built long-term client relationships by achieving their marketing goals and creating a promotional plan that maximized their return on investment
Senior Promotions Producer
WTXF Fox 29
Philadelphia, Pennsylvania
10.2005 - 10.2016
- Guided Creative Services and Production personnel to produce high-quality multimedia content, increasing viewership and station revenue by three percent annually.
- Developed and executed marketing strategies to enhance brand presence in a top-five market.
- Assisted the department head in managing production and promotional budgets for the department.
- Collaborated with departments to create custom content for partners, generating over 15 million dollars.
- Led 'Fox 29 Paint the Town Red' campaign, boosting viewer engagement and showcasing community commitment.
- Utilized analytics and engagement metrics to monitor ratings and optimize station promotions.
Skills
- Creative strategy
- Video production
- Brand management
- Marketing analytics
- Content development
- Media relations
- Creative team leadership
- Video editing
- Television promotion
- Deadline driven
- Campaign development
- Problem solving
- Effective communication
- Strategic communications
- Project management expertise
- Social media strategy
- Marketing leadership
Timeline
Creative Director/Brand Specialist
Digitial Footprint Productions
09.2016 - Current
Senior Promotions Producer
WTXF Fox 29
10.2005 - 10.2016
Similar Profiles
Johanna Castillo MoraJohanna Castillo Mora
Journalist at BAUM DigitialJournalist at BAUM Digitial
PRESTON EKWONYEPRESTON EKWONYE
Network Operation Center Engineer at O'neil Digitial SolutionsNetwork Operation Center Engineer at O'neil Digitial Solutions
Miles ScarbroughMiles Scarbrough
Small Business Owner at Digitial StoreSmall Business Owner at Digitial Store
Miranda MuselianiMiranda Museliani
Hypermarket Operations Specialist at Majid Al Futtaim Hyper Markets GeorgiaHypermarket Operations Specialist at Majid Al Futtaim Hyper Markets Georgia
Paul SharpPaul Sharp
Technical Process Specialist at Infosys BPMTechnical Process Specialist at Infosys BPM