Michael Smith
Ellenwood,GA
Summary
Creative and results-driven digital marketing professional with a strong foundation in content creation, branding, and storytelling. Currently pursuing a Master’s in Digital Marketing at Full Sail University, leveraging academic expertise to develop data-driven campaigns and immersive experiences. Adept at combining creativity with strategy to drive engagement and growth across various media platforms. Passionate about using innovative digital tools and techniques to help brands connect with audiences and achieve measurable results.
Team Leader experienced in directing activities of workgroups. Develops strategies, provides training, sets goals and obtains team feedback. Excellent interpersonal and communication skills. Big picture focus with excellence in communicating goals and vision to succeed. Problem solver, networker, and consensus builder.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Content Creator | Cassius Clae (2020–Present)
Self Employed Web
01.2020 - Current
• Built a personal brand as “Cassius Clae” to showcase digital marketing expertise and content creation skills.
• Developed a YouTube channel and social media platforms focusing on experiential and creative marketing strategies.
personal security detail team leader
US Army
03.2004 - 04.2009
- As a team leader and Sgt
- In the army I served in Baghdad Iraq as a bodyguard for officers
Education
Master of Science - Digital Marketing
Full Sail University
Winter Park, FL02-2025
Meeting and Event Planning -
TISOH- The International School of Hospitality
Las Vegas, NV04.2022
Bachelor of Business Administration (B.B.A.) - Business, Management, Marketing, and Related Support Services
Los Angeles Film School
Los Angeles, CA01.2017
Associate of Arts (A.A.) - Film/Cinema/Video Studies
Los Angeles Film School
Los Angeles01.2015
Film/Cinema/Video Studies -
The Art Institute of California-Los Angeles
Los Angeles, CA01.2011
Skills
- SEO proficiency
- Competitive analysis
- Inbound marketing
- Community building
- Post-production expertise
- Staging shots
- Directing experience
- Editing skills
- Content marketing
- Audience engagement
- Marketing strategy
- Email marketing
Certification
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
Timeline
Content Creator | Cassius Clae (2020–Present)
Self Employed Web
01.2020 - Current
personal security detail team leader
US Army
03.2004 - 04.2009
- Google Ads Certification – Google.
- Google Analytics Individual Qualification (IQ) - Google.
Master of Science - Digital Marketing
Full Sail University
Meeting and Event Planning -
TISOH- The International School of Hospitality
Bachelor of Business Administration (B.B.A.) - Business, Management, Marketing, and Related Support Services
Los Angeles Film School
Associate of Arts (A.A.) - Film/Cinema/Video Studies
Los Angeles Film School
Film/Cinema/Video Studies -
The Art Institute of California-Los Angeles
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