MICHAEL S. WARD
Elmont,NY
Summary
Strategic leader and brand builder driving customer-focused strategies to fuel growth and profitability. Cultivates relationships among cross-functional teams to deliver cohesive marketing programs and execute experiential events with up to 15K attendees. Skilled in building marketing functions from the ground up and strengthening brand awareness. A calculated risk-taker with a creative, results-focused mindset, avid brand champion enhancing brand voice, messaging, and experiences. Focus on customer engagement and advocacy through omni-channel marketing plans aligned to business goals. Data-informed leader analyzing metrics and leveraging best practices to refine content and amplify brand equity. Expertise in process optimization, managing social media platforms, and budget management for maximum execution.
Overview
10
10
years of professional experience
Work History
MARKETING CONSULTANT
Kidinc Print Corporation
Dallas, TX
08.2024 - Current
- Developed marketing components for company presentation.
- Leveraged my creativity to identify new ways to increase online presence and advertising efficacy.
- Analyzed and reviewed effectiveness of advertising campaigns.
CHIEF MARKETING OFFICER
Moe Exotics
Miami, FL & New York, NY
07.2022 - 07.2024
- Achieved 9% annual profitability growth through strategic partnerships with external marketing brands.
- Created and implemented policies and marketing strategies, achieving a 5% increase in rentals for 2023.
- Reduced operating costs by 27% via complete digital transformation of operations.
- Skillfully managed and addressed renter issues reported to insurance companies, reducing liability.
PLATINUM PRIVATE CLIENT RELATIONS
American Express
Sunrise, FL
09.2022 - 05.2024
- Mentored and trained colleagues to boost KPIs in a completely remote environment.
- Engaged with up to 100+ high-net worth individuals on daily basis, optimizing customer experience to ensure brand loyalty.
- Ranked #27 out of 400+ employees in performance ratings.
- Recognized as Top Performer in value generation with average of 9.4% acceptance rate.
MARKETING MANAGER & FLEET MANAGER
Rent & Paradise Exotics & Luxury Car Rental LLC
Miami Beach, FL
06.2020 - 07.2023
- Grew overall annual revenue by $177K through implementation of new data collection and software.
- Increased rental revenue by 7% in the first year by executing a new marketing strategy.
- Managed luxury fleet of 32 vehicles valued at $200K each, ensuring optimal performance.
- Implemented MaintainX software, streamlining data collection and employee logs, resulting in 18% reduction in expenses and improved operational efficiency.
CHIEF MARKETING OFFICER
Kustom Imports & Designs, LLC
North Miami, FL
01.2018 - 06.2020
- Led marketing campaigns that drove a 21% revenue increase.
- Built and led a 12-person marketing team from the ground up.
- Generated $620K in new revenue streams by developing multi-page website with product managers.
- Led collaborative initiatives to develop and apply innovative marketing strategies, enhancing customer engagement and brand loyalty by 17%.
MARKETING PROJECT MANAGER
Recharge Enterprise LLC DBA
Margate, FL
07.2015 - 01.2018
- Managed $125K budget for operations and marketing, leading team of 6 Project Managers.
- Partnered with ownership to establish new alliances, achieving a 9% growth in market reach.
- Fostered strong client relationships through outstanding service and regular communication, maintaining a 98% customer retention rate.
- Enabled data-driven decision-making through the implementation of an analytics database.
Education
Bachelor of Science - Business Administration – Concentration in Marketing
Barry University
Miami, FLSkills
- Brand Catalyst
- Project management
- Brand messaging
- Remote support
- Empathy and patience
- Escalation handling
- Fleet/Transportation management
- Scheduling
- Operational efficiency
- Customer relationship management
Timeline
MARKETING CONSULTANT
Kidinc Print Corporation
08.2024 - Current
PLATINUM PRIVATE CLIENT RELATIONS
American Express
09.2022 - 05.2024
CHIEF MARKETING OFFICER
Moe Exotics
07.2022 - 07.2024
MARKETING MANAGER & FLEET MANAGER
Rent & Paradise Exotics & Luxury Car Rental LLC
06.2020 - 07.2023
CHIEF MARKETING OFFICER
Kustom Imports & Designs, LLC
01.2018 - 06.2020
MARKETING PROJECT MANAGER
Recharge Enterprise LLC DBA
07.2015 - 01.2018
Bachelor of Science - Business Administration – Concentration in Marketing
Barry University