Michael Turak
Summary
Marketing director with 8 years of experience in a results-driven digital marketing agency, serving as the primary marketing partner for American Tire Distributors, a $6 billion corporation. Expertise in effective communication and omnichannel strategies across a network of over 4,000 dealers. Skilled in dealer co-op advertising, sales methodologies, and team management. Driving performance marketing initiatives that correlate to increased revenue and strengthen client relationships.
Overview
8
8
years of professional experience
Work History
Marketing Director, Partner
Manufacturer's Retail Marketing and Promotions
Charlotte, North Carolina
01.2023 - Current
- Generating revenue across multiple tier levels of ATD's sales, manufacturer partners and customer channels.
- Developed and implemented integrated omnichannel campaigns for ATD's 4000+ dealer network, consistently boosting year-over-year tire sales growth across diverse market segments and brand portfolios.
- Delivered industry-leading ROI of $30 or less per dealership visit across national rebate campaigns, spanning multiple tire brands and dealer scales.
- Expanded agency service offerings to include Agentic AI integration, website hosting, and POS system tracking,
enabling clients to connect marketing spend directly to in-store sales
Senior Account Executive
Manufacture's Retail Marketing and Promotions
Charlotte, North Carolina
10.2018 - 01.2023
- Comprehension in Michelin and Bridgestone co-op advertising for 750+ ATD dealers, implementing marketing campaigns that adhered to strict co-op regulations that maximized brand compliance while elevating sales during key annual rebate intervals.
- Built a strong, trusted relationship with ATD's sales force - from account managers to regional directors of sales - establishing MRM&P as a trusted partner embedded in ATD's go-to-market operations
- Cultivated long-term dealer relationships to sustain consistent marketing programs for ongoing revenue and customer satisfaction.
- Mentored junior team members at MRM&P on intricacies of tire industry. Taught best business practices for building rapport and carving their own revenue stream within ATD's dealer network.
Education
Bachelor of Arts - Marketing
University of North Carolina At Charlotte
Charlotte, NC12-2016
Skills
- Revenue generating omnichannel marketing
- Expertise in client recruitment
- Data analytics
- Campaign management
- Content creation that yields ROI
- Brand compliance
- Staff management
- Media relations
Languages
Spanish
Professional
Timeline
Marketing Director, Partner
Manufacturer's Retail Marketing and Promotions
01.2023 - Current
Senior Account Executive
Manufacture's Retail Marketing and Promotions
10.2018 - 01.2023
Bachelor of Arts - Marketing
University of North Carolina At Charlotte