Michael L. Hatfield
Adkins,TX
Summary
Results-oriented leader with extensive experience in applying a unique mix of strategic planning and analysis, executive leadership, personnel development, and marketing skills. Was fortunate enough to oversee Family and Soldier programs at the unit to the executive level and truly understand what it takes to lead in this environment.
Overview
21
21
years of professional experience
Work History
Chief Operating Officer
FITFIGHTER INC
07.2022 - 02.2024
- Established daily morning executive huddles with the CEO, Director, and Department Heads to ensure organization was aligned with tasks; established Key Performance Indicators that were a true representation and goals of the strategic plan.
- Oversaw all strategic and multi faceted initiatives and programs; analyzed business reports and constructed monthly executed briefings for the Board of Directors.
- Integrator and executive manager of major distributors; Dicks, Walmart, Amazon, QVC, and Power Systems. This allowed the sales team to quickly expand to over 200 personnel, increasing sales 10-20% monthly
- Spearheaded synchronization and analysis of efforts across the company to seek opportunities, engage initiatives, streamline processes collaboratively, and propose system wide changes; This helped reduce Cost of Goods by 21%.
- Forecasted cash flow, profit and loss statements, and balance sheets, to ensure the CEO could see the financial picture within the entire company; this was valuable in avoiding miscommunication throughout the executive team.
- Exercised oversight with employees to ensure the highest level of compliance with command-initiated programs, operations, policies, and procedures were adhered to and monitored. This brought calm confidence and discipline into the workforce.
- Integrated a robust customer service program to help identify accomplishments and shortcomings within the Team. Put in motion Disney's customer service training to surpass Customer service KPI's.
- Demanded resiliency skills and training be emplaced to show value into the workforce; job satisfaction was key and was instituted as a founding principle
- Conducted a six month capital fund raise of over 2million for business expansion into brick-and-mortar fitness and recovery elements; Setting the business plan for the next five years.
- Ensured all elements of our business plan was thoroughly rehearsed for our Shark tank episode that inked Daniel Lubetzky, and Kind Bar to invest into the company.
Vice President/Consultant
ALPHA WARRIOR
02.2018 - 06.2022
- Partnered with the Veterans Affairs office at the Sergeant Audie Murphy Hospital, bringing Resiliency training along with a rigorous fitness regimen to our struggling veterans with PTSD; bonded a partnership to reduce veteran suicide by as much as 25% in the Central Texas area.
- Partnered with Endeavors on holistic fitness events for the community of Veterans; sealed a valuable partnership in community programming
- Spearheaded numerous studies at the strategic level showing how fitness and a variety of resiliency programs could reduce stressors in the family and veteran communities; partnered with the US Army to bring to life the Healthy Base Initiative from Congress.
- Partnered with the US Army to implement "BOSS Strong". A Department of Defense, single Soldier entertainment show for the US Army that reduced obese and unfit Soldiers.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players; over 30 San Antonio Sports events that helped the community understand the power of sport.
- Developed a holistic fitness regimen for the US Air Force on over 80 military installations; over 110,000 Airmen trained
- Instituted adaptive fitness and partnered with the Wounded Warrior Foundation; brought over 150 wounded warriors for in-depth programs the curbed Soldier and Family issues.
- Organized and planned multi-nation competitions in tactical fitness, incorporating mental and mindfulness exercises into fitness
Senior Executive; Family and Soldier Programs
US Army; SCI Clearance
11.2014 - 01.2018
- Multi-Layered approach, recreating the design of how Family, Morale, Welfare,and Recreation programs, support the warfighter and its Families in its facilities; drilled down on all 54 Family/Soldier programs to ensure they were supportive and valuable
- Assisted in developing a 5-year strategic plan, revising the core mission statement, establishing enduring principles and realistic metrics, and prioritizing programs that significantly improved the organizations’ ability to justify increased resources and adjust schedules as necessary
- Organized, and coordinated, programs and staff actions across a Headquarters staff of 600 and a workforce of over 20,000 worldwide with $2.9 billion budget of Non Appropriated and Appropriated funds across multiple executive programs; resulting in increased revenues and profits while reducing overall costs.
- Member of the US Military’s Department of Defense fitness board, chaired by the Senior Enlisted Advisor to the Joint Chiefs of Staff Chairman. This board assisted the President’s Fitness Council on fitness and resiliency of our Soldiers and their Families.
- Redesigned the Warrior Adventure Quest program ensuring Soldiers conducted adrenaline based training, other than war fighting; outdoor programming that curbed aberrant behaviors and built teams
- Planned and implemented revision of ailing physical fitness center across 222 fitness facilities worldwide, used 17 million congressional appropriated monies to equip the force with state-of-the-art fitness equipment.
- Operationalized the World Class Athlete program (Army Olympians) for the Army; over 70 bases visited to ensure Soldiers and their Families understood and Army fitness and wellness programs available.
- Direct oversight of Soldier and Family Assistance Centers (SFACs), ensuring critical care and assistance to wounded warriors and Warrior Transition Units, providing trained, manned, and equipped support for this vital mission for the Army.
- Organized, planned, and executed a R2C “ready and resilient” show for the Chief of Staff of the Army and the Sergeant Major of the Army, with over 277,000 participants globally on DOD television called BOSS Strong.
- Partnered with Training and Doctrine Command (TRADOC) to help create the new Army Combat Fitness Test, updating a 30 year old fitness test.
Garrison Sergeant Major/Assistant City Manager
Fort Leonard Wood
03.2014 - 11.2014
- Develop and executed a base operations budget of over $120 million Non-appropriated and Appropriated funds, and a construction program of over $500 million at the Army’s largest initial entry training center with over 70,000 Soldiers training annually.
- Responsible for all aspects of base operations, including Family and Soldier Programs, public works, police, fire and emergency services, morale welfare and recreation, human resources, and training. Ensured job satisfaction was paramount with over 2,000 civilian employees.
- Instrumental in establishing a Health Promotion Board that covered the largest training population in the US Army; developing creative courses of action and solutions for each high-risk Soldier and their families
- Directed and led transformation efforts in several key areas within the Garrison workforce to reduce redundancies and increase efficiencies in service delivery
- Partnered with the local chamber of commerce, city government, school administration, the Veterans Administration, resulting in lasting, positive relationships with the communities of Waynesville and Rolla, Missouri
Garrison Sergeant Major/Assistant City Manager
US Army
04.2012 - 02.2014
- Manager servicing 22 installations, camps, and stations supporting the United Nations, United States Forces Korea, 8th Army, and 2nd Infantry Division with a budget of $138 million
- Oversaw all Family and Soldier programs on seven different installations, assisting leaders in fully understanding the assets that the installation had and how to deploy them for each instance.
- Leads, trains, and builds a cohesive team of 1800 combined U.S., Korean military, and civilian personnel who support over 21,000 U.S Soldiers, Civilians, Contractors, Local Nationals, and Family members
- Educated leaders on how installation activities and resiliency training could be used to curb behaviors in the force
- Instrumental part of the Health Promotion Board that covered one of the most abnormal behavior areas for the US Army.
- Worked hand and hand with Deputy Commanding General for Maneuver in developing courses of action and solutions for each high-risk Soldiers and their families; reduced unwanted behaviors by 35%
- Provides installation management, base operations, international community relations, environmental stewardship, and morale, welfare, and recreation; accountable for non-emergency evacuations to other countries during the war, Anti-Terrorism/Force Protection, and maintaining 1,900 facilities and ten major training areas in armistice and wartime
- Successfully engaged with the Korean provincial government and other partners, resulting in lasting, positive relationships with the Uijeongbu and Dongducheon South Korean communities.
- Directed and led transformation efforts in several key areas within the Garrison workforce to reduce redundancies and increase efficiencies in service delivery; moved all forces to Pyonkteak within two years.
Command Sergeant Major
US Army
02.2008 - 03.2012
- Seamlessly integrated into an 1800- member joint, multinational, coalition force conducting community and nation-building, exercising operational command and control of the operational area
- Deployed elements to integrate into three Combat Outposts, one Joint Security Site, and one Forward Operating base; slept, ate, and trained Iraqi forces for 15 continuous months of war with no casualties.
- Established programs that built resiliency within the unit and the embedded Iraqi forces; morale, welfare, and recreation enablers instituted to weather 15 months of straight combat while living next to the enemy.
- Supervise, implement, and manage a $210 million operations and training budget while conducting wartime missions over 360 square miles; rebuilt Al Kut Iraq and established lasting community relations with its people.
- Personally, led the effort to revise the headquarters’ staff process, improved information presentations to the commander and higher headquarters; significantly improved the military decision making process
Command Sergeant Major
US Army
02.2007 - 02.2008
- Led a team of over 5000 Military and Interpreters that slept, ate, and conducted daily patrols with Iraqi Police and Army; over 2500 combat patrols managed in austere environments with multiple combat engagements.
- Jointly and Combined, wrote and implemented a holistic health and physical fitness regiment for the Iraqi Police and Military to shape their nation’s Physical Fitness Standards
- Taught resiliency through partnership of Iraq’s, from everyday life support to nation-building, this was the main task force training Iraqis that would eventually allow Americans to go home, a vital National mission
- Guided a division of 30 multi-national staff of partner nations and allies. Responsible for planning, coordinating, and synchronizing command and control of Iraq’s coalition operations; 200 joint combat missions executed
- Developed an extensive set of metrics to measure effectiveness across multiple lines of effort that several partner nations later adopted and integrated.
Weapons of Mass Destruction Specialist
Defense Threat Reduction Agency/US Army
01.2003 - 01.2007
- Led the National effort for location, identification, removal, and destruction, of Weapons of Mass Destruction for the US Government in Iraq; over 400 combat mission conducted to find and destroy WMD.
- Conducted State Department briefings daily with worldwide executives on chemical, biological, and nuclear weapons in Iraq.
- Developed strong client relationships with the Iraqi Populace through consistent communication; built lasting, trusting relationships with tribes.
- Built resiliency into remote identification teams by developing training to help ensure individuals understand their thoughts, emotions, and behaviors, as well as the thoughts, emotions and behaviors of others.
Education
Executive Leadership
US Civilian Management
Fort Leavenworth, Kansas2017
Bachelor of Science - undefined
University of Maryland University College
College Station, MarylandNo Degree - Counter-Itelligence
Central Intelligence Agency Member Training
Virginia 2016
Garrison CommandThe Army RunsFirst Sergeant CourseSenior Leader Course Advanced Leader CourseWhitehouse Evasive Driving CourseCentral Intelligence Agency BIO/CHEM Engineering Production CoursePortable Isotope Neutron System CourseHazardous Materials/ Ultrasonic Pulse Echo CourseDefense Threat Reduction Agency Demilitarization OperationsCentral Intelligence Agency Marksmanship Training CourseUnited Nations Chemical Weapons TreatyRadiation Safety CourseNuclear, Biological, And Chemical Operations Course - Leadership
Military Training
VariousSkills
- Business Forecasting
- Planning and execution
- Performance Management
- Operations Management
- Policy Development
- Executive Leadership
- Business Development
- Change Management
Timeline
Chief Operating Officer
FITFIGHTER INC
07.2022 - 02.2024
Vice President/Consultant
ALPHA WARRIOR
02.2018 - 06.2022
Senior Executive; Family and Soldier Programs
US Army; SCI Clearance
11.2014 - 01.2018
Garrison Sergeant Major/Assistant City Manager
Fort Leonard Wood
03.2014 - 11.2014
Garrison Sergeant Major/Assistant City Manager
US Army
04.2012 - 02.2014
Command Sergeant Major
US Army
02.2008 - 03.2012
Command Sergeant Major
US Army
02.2007 - 02.2008
Weapons of Mass Destruction Specialist
Defense Threat Reduction Agency/US Army
01.2003 - 01.2007
Executive Leadership
US Civilian Management
Bachelor of Science - undefined
University of Maryland University College
No Degree - Counter-Itelligence
Central Intelligence Agency Member Training
Garrison CommandThe Army RunsFirst Sergeant CourseSenior Leader Course Advanced Leader CourseWhitehouse Evasive Driving CourseCentral Intelligence Agency BIO/CHEM Engineering Production CoursePortable Isotope Neutron System CourseHazardous Materials/ Ultrasonic Pulse Echo CourseDefense Threat Reduction Agency Demilitarization OperationsCentral Intelligence Agency Marksmanship Training CourseUnited Nations Chemical Weapons TreatyRadiation Safety CourseNuclear, Biological, And Chemical Operations Course - Leadership
Military Training