Michael Porter
Fort Worth,TX
Summary
Strategic Paid Media Strategist with experience managing campaigns across Google Ads, Display, Native, Amazon, and more. Skilled in optimizing performance, analyzing trends, and collaborating with cross-functional teams. Strong track record in client success, retention, and campaign execution, with a technical background in automation systems and project leadership.
Overview
5
5
years of professional experience
Work History
Account Manager
Lead Gear
Plano, TX
10.2025 - Current
- Cultivated strong client relationships to enhance customer satisfaction and retention.
- Developed strategic account plans to identify growth opportunities and drive revenue.
- Coordinated cross-functional teams to ensure timely delivery of services and solutions.
- Analyzed market trends to provide insights for product development and positioning.
Media Analyst
Koddi
Fort Worth, TX
08.2025 - 10.2025
- Manage digital media campaigns across Google Ads, Display, Native, Amazon, and third-party platforms.
- Analyze performance trends and KPIs, making data-driven adjustments to optimize ROAS.
- Collaborate closely with Client Success teams to align strategies with client goals and ensure satisfaction.
Account Manager
Simpli.fi
Fort Worth, TX
02.2022 - 08.2025
- Oversaw a portfolio of programmatic advertising clients, ensuring campaign performance and goal attainment.
- Identified and executed opportunities for efficiency improvements and revenue growth within existing accounts.
- Cultivated strong client relationships through clear communication and proactive support.
Project Manager / System Programmer
Ideal Impact, Inc.
United States
04.2021 - 02.2022
- Led on-site project execution and programming of energy automation controls for commercial clients.
- Created custom operational sequences and provided post-installation performance data analysis.
Skills
- Paid Media Strategy & Execution
- Trend & KPI Analysis
- Programmatic Advertising
- Project Management
- Google Ads, Display, Native, Amazon, Meta
- Client Relationship Management
- Campaign Optimization & ROAS
- SOP Implementation & Team Leadership
Timeline
Account Manager
Lead Gear
10.2025 - Current
Media Analyst
Koddi
08.2025 - 10.2025
Account Manager
Simpli.fi
02.2022 - 08.2025
Project Manager / System Programmer
Ideal Impact, Inc.
04.2021 - 02.2022