Summary
Overview
Work History
Skills
Timeline
Generic

Miguel Covarrubias

Fort Worth

Summary

Strategic Paid Media Strategist with experience managing campaigns across Google Ads, Display, Native, Amazon, and more. Skilled in optimizing performance, analyzing trends, and collaborating with cross-functional teams. Strong track record in client success, retention, and campaign execution, with a technical background in automation systems and project leadership.

Overview

4
4
years of professional experience

Work History

Media Analyst

Koddi
08.2025 - Current
  • Manage digital media campaigns across Google Ads, Display, Native, Amazon, and third-party platforms.
  • Analyze performance trends and KPIs, making data-driven adjustments to optimize ROAS.
  • Collaborate closely with Client Success teams to align strategies with client goals and ensure satisfaction.

Associate Account Manager

Simpli.fi
04.2023 - 08.2025
  • Oversaw a portfolio of programmatic advertising clients, ensuring campaign performance and goal attainment.
  • Identified and executed opportunities for efficiency improvements and revenue growth within existing accounts.
  • Cultivated strong client relationships through clear communication and proactive support.

Account Coordinator

Simpli.fi
02.2022 - 04.2023
  • Supported end-to-end campaign management for programmatic ad solutions.
  • Delivered strategic recommendations based on performance data and industry trends.
  • Helped improve retention and client satisfaction through responsive account support.

Project Manager / System Programmer

Ideal Impact, Inc.
04.2021 - 02.2022
  • Led on-site project execution and programming of energy automation controls for commercial clients.
  • Created custom operational sequences and provided post-installation performance data analysis.

Skills

  • Paid Media Strategy & Execution
  • Google Ads, Display, Native, Amazon, Facebook, Spotify
  • Trend & KPI Analysis
  • Client Relationship Management
  • Programmatic Advertising
  • Campaign Optimization & ROAS
  • Project Management
  • SOP Implementation & Team Leadership

Timeline

Media Analyst

Koddi
08.2025 - Current

Associate Account Manager

Simpli.fi
04.2023 - 08.2025

Account Coordinator

Simpli.fi
02.2022 - 04.2023

Project Manager / System Programmer

Ideal Impact, Inc.
04.2021 - 02.2022

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Miguel Covarrubias