Michal Lissauer

Ola Ka Ola is a consumer-focused technology venture designed to enhance women's overall well-being.

Achievements:

• Secured $500K in funding from angel investors on a company valuation of $2M
• Led the company through a strategic shift from a marketplace to a subscription-based model based on quantitative research and analytical methodology, which led to achieving 25% quarterly growth
• Serving 10K monthly subscribers with only 1.7% monthly churn rate

Responsibilities:

• Manage and lead the end-to-end development of 2 B2C wellness products, including a B2C subscription-based online wellness product for women and a unique marketplace wellness product that connects trainers and trainees worldwide. (Developed the B2C online wellness product MVP in 3 months through customer interviews, data analysis, and prioritized requirements, ensuring the best solution for women's health.
• Lead the G2M strategy for all products by managing the social media channels, ad accounts (FB, Google), events, partnerships and collaborations.
• Manage the Product Roadmap for the marketplace and the subscription-based products by prioritizing requirements and incorporating users stories to align strategic goals with development milestones.
• Implement Voice of Customer initiatives by deploying surveys, customer interviews to gather valuable insights for customer satisfaction and product performance.
• Adopt Agile methodologies by fostering cross-functional collaboration and iterative planning to ensure a responsive and customer-centric product development process.
• Recruit and lead a team of 15 professionals, including engineers, product designers, product marketers, and health service providers, who provide daily services.

TAJOOMII is a 2-sided market research platform that provides brands with real time, accurate, actionable product insights in an affordable and scalable manner.

TAJOOMII’s platform facilitates a valuable marketing conversation between:

• Brands seeking information and insights crowdsourced from relevant consumers and product users in their target market.
• Community Leaders, influencers and their followers on various social networks that are encouraged to participate via incentives and gamification.

Achievements:

• Secured $200K in funding from angel investors.
• Launched a successful MVP with a retail brand, 8 community leaders and influencers, and 1,200 market research responses that led to meaningful insights for the brand.
• Closed deal with Mckinsey Consulting firm for a beauty company

Responsibilities:

• Developed the market research marketplace MVP in 2 months by conducting customer interviews and gathering customer requirements in order to develop competitive analysis.
• Managed the marketplace product roadmap by prioritizing features and requirements in order to insure features delivery, user experience and to meet market demands effectively.
• Planned the G2M strategy by managing partnerships and collaborations with community leaders agencies, brands, and consulting firms.
• Conducted thousands of community leaders and brand surveys to gather requirements and to prioritize them, using our MVP to run our in-house market research.
• Defined KPI matrix to measure the progress and the quality of the marketplace product in order to recognize product improvement needs and to insure customer satisfaction.

In February 2020 Covid hit, in April 2020 I closed Tajoomii and founded Ola Ka Ola.

Madanes Group is the leading insurance agency in Israel and Europe, serving millions of customers, including consumers and businesses. Additionally, Madanes-Tech stands as the leading accelerator for InsureTech startups.

Achievements:

• Built 8 B2C and B2B products, serving more than 3M customers, ensuring customer satisfaction and optimal experience.
• Reduced the company's operational costs by 35% through the development of a customer self-service products
• Increased the company's annual revenue by 28% with the in-house BI portal and the Customer Sales platform.

Responsibilities:

• Spearheaded the creation of Madanes new products MVP from inception (0 to 1), aligning them with the company's overarching vision and strategic goals.
• Led a rigorous product roadmap, focusing on precise requirements and continuous optimization, resulting in the successful launch of 8 innovative products.
• Managed the G2M strategy by collaborating with the marketing and operation departments to build the awareness and ensure optimal implementation for customer usability.
• Defined KPIs to measure the success of the products and their impact on the company's growth and overall vision.
• Exercised visionary leadership as an active board member, setting the company's long-term vision and steering the execution of key strategic objectives.
• Led a team of 32 product professionals and engineers.

• Led the development of 5 products in 5 different companies from different industries: finance, Insurtech, advertisement, security
• Expert in Dynamics CRM (Microsoft)

• Courses: Customer Relationship Management, Data Structures and Algorithms, Data Mining
• Received maximum student ratings from feedback surveys 3 years in a raw.