Michale Merhatsion
Austin
Summary
Seasoned founder with proven leadership skills and track record of driving organizational growth. Experienced in strategic planning, business development, operational management, and team leadership. Notable success in capitalizing on new business opportunities, increasing profitability, and managing business relationships. Instrumental in achieving corporate goals through hands-on involvement in all aspects of business operations.
Overview
7
7
years of professional experience
Work History
CEO/Co-Founder
PlutoRes
07.2025 - 02.2026
- Secured 8 early customers through direct sales, customer discovery, and iterative feedback loops, establishing initial market traction.
- Recruited VP of First American Title to advisory board, gaining insights into title insurance, regulatory constraints, and go-to-market strategy.
- Led customer conversations end-to-end - discovery, solution design, onboarding, iteration - translating user pain points into actionable product requirements.
- AI-driven real estate and title infrastructure startup focused on modernizing title search
Sales Development Representative
Oracle
09.2024 - 07.2025
- Generated 60-80+ outbound touches daily via phone, email, and LinkedIn, contributing to pipeline expansion.
- Prospected and researched 100+ accounts weekly, identifying system gaps, manual processes, and operational bottlenecks.
- Initiated conversations with leaders in manufacturing, wholesale distribution, CPG, and food & beverage to address workflow challenges.
- Conducted discovery-style intro calls to understand each prospect's daily tasks before introducing NetSuite.
- Partnered closely with AEs to deliver qualified meetings that aligned with revenue goals.
- Influenced $680K+ in ARR by sourcing and developing high-quality opportunities that progressed into active pipeline.
- Maintained follow-up pipeline for warm accounts and high-potential leads, ensuring consistent engagement and opportunity nurturing.
- Used Salesloft, Sales Navigator, NetSuite and internal tools to track activity, analyze engagement trends, and refine messaging.
Property Manager
Kinfe Properties
09.2020 - 01.2025
- Ensured 85% occupancy of rental units through effective tenant outreach.
- Managed team of 3 in screening and interviewing prospective tenants.
- Addressed tenant complaints promptly, enhancing overall tenant satisfaction.
- Facilitated lead generation for new tenants and conducted thorough background checks.
Intern (Sales and Marketing)
Parabellum Firearms
Indianapolis
06.2019 - 08.2022
- Implemented customer engagement strategies leading to an estimated 10% increase in customer satisfaction.
- Produced weekly podcasts to engage customers and foster community interaction.
- Collaborated on project addressing critical business issues, improving customer efficiency.
Mentor/Guidance Leader
New Age Kids Group
09.2018 - 01.2020
- Collaborated with mentors to set actionable weekly goals for mentees.
- Facilitated bi-weekly meetings to ensure mentees achieved their developmental goals.
- Guided youth through personal development and skill-building activities.
- Facilitated group discussions to enhance teamwork and communication skills.
- Developed engaging lesson plans tailored to diverse learning styles.
Co-Founder
Emerge-Enterprises
- Developed all-in-one CRM and Reputation/Marketing to increase sales/engagement for small business.
- Led a 3-person team that enhanced automation and customer engagement.
- Created and implemented a cold call script that improved sales strategies, that was shared with my team.
- Scaled to 7 real estate agents and loan officers.
- Had Bi-monthly calls with all customers, talked about improvements and features we can improve and implement.
Education
Bachelor of Science - Marketing Sales
Indiana State University
Terre Haute, Indiana05-2024
Skills
- Sales pipeline management
- Account research
- Problem-Solving
- Negotiation Skills
- Networking
- Tri-Lingual
- Teamwork
- Motivated
- Result Driven
- Self-Confident
- Assertiveness
- Goal Orientated
- Chess-Player
Community Collegiate Involvement
- Brotherhood of Successful Scholars (B.O.S.S), 11/20, 12/24, Actively participate in team building, industry visits, community service, and networking seminars., Mentor and participated in showing upcoming students how to balance college life.
- Indiana State National Sales Team, 09/20, 12/24, 2-year Captain, Developed and implemented innovative sales strategies that resulted in (4) top 10 finishes in National Sales Competitions., Led a team of 15 young sales professionals, fostering a collaborative and engaging sales environment.
- Kinfe Properties, Property Manager, 09/20, 12/25, Assisted in obtaining leads for new tenants and making sure all rooms are occupied., Led a team of 3 with managing and screening applications, which resulted in 90% occupancy.
Timeline
CEO/Co-Founder
PlutoRes
07.2025 - 02.2026
Sales Development Representative
Oracle
09.2024 - 07.2025
Property Manager
Kinfe Properties
09.2020 - 01.2025
Intern (Sales and Marketing)
Parabellum Firearms
06.2019 - 08.2022
Mentor/Guidance Leader
New Age Kids Group
09.2018 - 01.2020
Co-Founder
Emerge-Enterprises
Bachelor of Science - Marketing Sales
Indiana State University