Michele Howland
Sarasota
Summary
Resourceful Public Relations Account Manager with graphic design background and proven track record of building customer relationships. With a 20-year record of shaping public opinion of product brands through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills.
Overview
20
20
years of professional experience
Work History
Account Manager
Jennings & Company
02.2005 - Current
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Developed creative design for print materials.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Collaborated closely with marketing teams to create cohesive designs for campaigns.
- Created logos, illustrations and typography for various organizations.
- Utilized Adobe Creative Suite to develop creative designs.
- Created original artwork for range of print, web and video projects.
- Actively participated in trade shows and conferences, representing the brand professionally.
- Built strong relationships with key media contacts, resulting in increased press opportunities.
- Secured media coverage for company news and events, increasing brand visibility.
- Supervised and monitored media purchasing from media outlets.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Used Media Software to create and distribute press releases to media outlets.
- Wrote press materials and delivered presentations to media representatives.
- Coordinated press releases and handled press inquiries for multiple companies.
- Reported on press coverage recaps to determine areas for improvement.
- Developed and promoted corporate brand, images and identity to media and public.
- Managed editorial calendars and rescheduled PR events and meetings.
- Wrote engaging and successful press releases to control information and public opinion.
- Authored fresh and engaging press releases and prepared complete press kits.
Education
Associate of Science - Graphic Design
State College of Florida
Bradenton, FL05.2002
Skills
Account Management
Press Release Writing
PR strategy development
Client Relations
Media Relations
Graphic Design
Timeline
Account Manager
Jennings & Company
02.2005 - Current
Associate of Science - Graphic Design
State College of Florida
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