Michele Lotspeich
Grapevine,Texas
Summary
Dynamic sales leader with a proven track record at Aimbridge Hospitality, achieving 106% of revenue goals. Expert in contract negotiation and relationship management, I excel in driving account growth and mentoring teams. My strategic focus on yield management has consistently delivered exceptional results in the competitive hospitality market.
Overview
28
28
years of professional experience
Work History
Director of Sales and Marketing
Aimbridge Hospitality
08.2021 - Current
- Company Overview: hilton arlington
- Led team to succeed in both revenue and team booking goals for 2023, at 106% and 115% respectively and team booking goals in 2024 at 112%, despite ongoing renovations that were unbudgeted in 2024, compressing overall hotel availability to an average of 77% through September 2024.
- Much of that success was accomplished by focusing on increased ADR growth, improving response times, focused and strategic outbound solicitation efforts and account development, new accounts development and expansion of market share from existing accounts.
- Overall team pace in Group on pace to meet/exceed YE expectations for 2025, with current room night pace increase at over 15% over same time last year.
- Hilton arlington
Senior Sales Manager
Embassy Suites DFW airport south
01.2021 - 12.2022
- Directly managed Corporate Negotiated Accounts and led the Group Sales and Catering Department.
- Negotiated seven crucial CNR accounts for 2022 in the 2021 RFP season, resulting in more than 2200 new room nights and over $250k in additional Corporate Transient Revenue through those accounts in first half of 2022.
- Also increased mid-week revenue strategically, through both group and transient initiatives, by an average of 30%, increasing results on our STR report in all key components.
Senior Sales Manager
Marriott international
04.2014 - 04.2021
- Company Overview: South Central Regional Sales
- Results-driven senior sales representative responsible for Regional Sales of an average of six to ten different hotels in the DFW Region at a time, with an average goal achievement of over $7 mil in revenue annually.
- Primary duties included account growth, contract negotiations, solicitation, lead response, revenue achievement and property leadership communication.
- Strong background in achieving goals and all sales objectives while working remote.
- Manager of the 3rd Quarter, 2017, Manager of the 3rd Quarter, 2019, Gold/Silver Level Golden Circle Achievement, 2014-2017. Platinum Level Golden Circle Achievement, 2019.
- South Central Regional Sales
Senior Sales Manager
hilton anatole
01.2012 - 04.2014
- Responsible for large group bookings for the Association market.
- Achievements included account growth and revenue goal results through direct client sales calls, networking, lead response, contract negotiations, customer service and trade show participation.
- Was recognized as a Top Booker for 2012, closing on over 30% more business than predecessor and goal expectations.
Director of Sales and Marketing
sheraton Fort Worth hotel and spa
03.2011 - 11.2011
- Responsible for management of the Sales and Catering Department, hotel forecasts, marketing plans, community visibility and implementing yield management strategies among my team.
- Streamlined processes related to contract negotiations and service delivery.
- Developed strong networking relationship with Fort Worth Convention and Visitors Bureau and Marriott National Sales Teams.
Director of Sales and Marketing
sheraton Arlington
04.1997 - 07.2010
- Managed the Sales and Catering department to maximize new business opportunities, market influences and client relationship development.
- Facilitated all contract negotiations and ensured meeting planner and Associate satisfaction.
- Responsibilities included development of annual sales and marketing plan, social media and field marketing objectives, yield management strategy, team training and mentoring and direct sales goal achievement.
- Worked closely with the Arlington Convention and Visitors Bureau and brand sales team representatives to increase hotel revenue growth.
- Also worked closely on public relations team on grand reopening of hotel following full renovation and brand change of the property.
Education
BA - PSYCHOLOGY, MARKETING
UNIVERSITY OF TEXAS AT arlington
Arlington05.1995
Skills
- Contract negotiation
- Challenge resolution
- Account growth
- Industry market expertise
- Goal achievement
- Yield management
- Ecommerce proficiency
- Strong RIOS skills
- Team building
- Mentorship
- Trade show participation
- Trackable ROI
- Multi-property hotel experience
- Luxury hotel expertise
- Relationship management with planners
- Account relationship management
- Intermediary relationship management
- Collaboration with CVB sales teams
- Microsoft Office proficiency
- Marriott CI/TY expertise
- Salesforce proficiency
- Delphi expertise
- MARSHA proficiency
- CVENT proficiency
- Knowland proficiency
- STR proficiency
- Agency/Demand 360 expertise
- Hilton OnQPM proficiency
- OnQ R&I proficiency
Websites
Strengths And Objectives
Hospitality isn’t just a job for me, but a mindset. My enthusiasm for it has never wavered in my decades of experience. It is something I bring into my life daily, whether working or not. It is who I am. I believe in clear and strategic plans, accountability, positive reinforcement and strategies for improvement when needed. I feel is is paramount that a mindset of positivity, engagement and response to our clients is important. As crucial to long term success, I create an environment with my Managers of collaborative and creative thinking, and bringing as many laughs into the mix as possible. In leading any Sales Team, I understand the pressures and take great pride in creating an open and collaborative approach with all team members.
Timeline
Director of Sales and Marketing
Aimbridge Hospitality
08.2021 - Current
Senior Sales Manager
Embassy Suites DFW airport south
01.2021 - 12.2022
Senior Sales Manager
Marriott international
04.2014 - 04.2021
Senior Sales Manager
hilton anatole
01.2012 - 04.2014
Director of Sales and Marketing
sheraton Fort Worth hotel and spa
03.2011 - 11.2011
Director of Sales and Marketing
sheraton Arlington
04.1997 - 07.2010
BA - PSYCHOLOGY, MARKETING
UNIVERSITY OF TEXAS AT arlington
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