MICHELLE BRIDGES

Medical Center Sales Manager supporting 7 skilled nursing and rehabilitation centers.

Increased patient census in a short period of time which attracted investors to purchase 4 of the 7 communities.

• Exceeded targets by providing bed-side assessments, building relationships and motivating high-performing sales and operational team.
• Obtained patient's clinical history, insurance information and coordinated with the clinical intake coordinator to determine eligibility for benefits for specific services.
• Established strong relationships with major Hospital accounts and key decision-makers to increase sales throughout the region.
• Directed internal sales/operational support staff in administrative tasks to help sales reps close deals.
• Worked diligently to resolve unique and recurring complaints, challenges and following patients with acute medical conditions to help improve readmission rates by promoting loyalty, and enhancing operations.
• Executed proven strategies to hit sales quota and help company achieve goals with all 7 properties. (Received 70-90 referrals within 90 days)
• Created and managed execution of sales insurance and clinical capabilities forms to ease the process of admissions.
• Created protocols and business plans to drive KPI results and maximize growth in rural markets.

• Deliver onsite testing for employees to support safety and productivity
• Offer cutting-edge testing in a high complexity CLIA-accredited clinical laboratory
• Drive through and onsite testing for Nursing Homes and Senior Communities
• Klein ISD Students and Staff
• Texas Children's Pediatric Clinics

• Expanded hospice awareness and reach through marketing, medical education programs, physician development, and budget control. Serviced new and existing accounts, while calling on specialty physicians, Alzheimer's groups, skilled nursing facilities (SNFs), and C-
  Suite executives and nurse case managers at acute care facilities.
  
• Initiated a new palliative care and chronic management program.
• Created and implemented a new evening aide program for hospice patients called

Sweet Dreams.

• Achieved 205% monthly sales quota in 2018 and 2019 by increasing existing/new additional skilled nursing, memory care and assisted living facilities, and specialty physicians, as well as securing new acute care hospital contracts.
• Built up post-acute care facilities demand with 200% increase within 9 months, 2018.
• Created and launched a new service line in the Houston market to memory care communities, SN, oncologists and Palliative care teams at St. Luke's and Methodist hospitals, resulting in achieving territory goals and opportunity to expand to 21 other territories nationally.
• National Bristol Hospice Innovator Contest Winner for new marketing ideas, 2018 and 2019.
• Star Award for increased Average Daily Census in territory, 2018..

Oversaw sales and marketing strategies for 16 skilled nursing and rehabilitation facilities in Texas. Directed and developed 36 sales associates, helping to manage and increase census through relationship building efforts. Assigned accounts included All Houston Medical Center Hospitals, Rural and Metropolitan acute centers, and private physician offices in the Houston Metro Area.

• Increased Houston Medical Center census from 40 patients monthly average to + 150 patients monthly within first few months of employment; six buildings hit occupancy budget and ADC budget for the first time in three years.
• Achieved Top Sales Performance Award in three months after start date.
• Developed hospital and ACO in physician referral relationships to increase referrals / admissions.
• Coached and held sales team accountable to +85%conversion ratio from referrals to admissions.
• Served as a key member of the Houston Medical Center, coordinating meetings with C-suite executives and insurers when conducting industry analysis and leading quarterly meetings.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.

• Current regional position overseeing nine Licensed Assisted Living and Alzheimer's
  Facilities
• Developed sales and marketing strategies and partnerships during pre-build phase of six out of the 9 communities. (50-bed memory care facility
• Achieved promotional advancement from earlier position as Director of Sales and Marketing and Promoted to Director of Business Development
• Responsible for strategically planning and implementing outreach efforts focusing on physicians, healthcare professionals, community groups, and other potential referral sources
• Successfully achieved the highest number of professional referral sources since the establishment of the company in 13 years resulting as the company's Top Sales Performer for three years
• Managed above average Daily Census/Occupancy at 95% +
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Streamlined operations to maximize business efficiency and profits.
• Communicated directly with C suite Hospital Executives, Administrators and insurance partners to build strong business networks and relationships.

• Responsible for the business development to further increase patients for Home Healthcare Services
• Educate and promote wound care, cardiac, diabetes, rehabilitation and surgical recovery disease management programs to physicians, specialists, hospitalists, hospitals, independent and assisted living facilities, skilled nursing facilities, rehabilitation centers, dialysis centers and other healthcare clinics
• Consistently in the top 10% of Area Managers Nationally
• Coordinate with Social Workers, Discharge Planners, and Case Managers discharging of patient care for HHC services
• Create protocols/processes for high-risk patients, reduce hospitalizations and improve patient outcomes per CMS/ Medicare Guidelines.