Michelle Caruso
White Plains,NY
Summary
Multi-talented and creative VP, ACD with a go-getter attitude, ready to lead a team in delivering high quality, unique, strategic work that will break conventions and establish brand recognition.
Overview
12
12
years of professional experience
Work History
VP, Associate Creative Director of Copy
TBWA\Worldhealth
10.2013 - Current
- Currently the HCP copy lead for US and Global clients on a brand pending FDA approval in two IBD indications
- Launched 2 biosimilar brands, AJOVY (chronic and episodic migraine), and VAXELIS (hexavalent pediatric vaccine)
- Was the copy lead for NEXPLANON (non-uterine long acting contraceptive) for US and Global, Varivax (varicella vaccine) Global, ProQuad (measles, mumps, rubella, and varicella vaccine) Global, and RotaTeq (rotavirus vaccine) Global
Group Copy Supervisor
MedAcess Communications
02.2012 - 02.2013
- Was responsible for Obagi Medical (dermatology) line of products
Education
Bachelor of Science - Business, Marketing, And Advertising
State University of New York At New Paltz
New Paltz, NY12.2004
Skills
- Establish and enhance brand recognition by creating unique, articulate, and approvable messages
- Create and customize content for all project mediums including print visual aids, iPads, websites, emails, and banner ads
- Collaborate with art partner to generate one-of-kind campaigns that align to brand vision and strategy
- Oversee copy across several agency channels to ensure consistency of messages
- Foster strong and trusting relationships with all team members and clients
- Present creative work to clients that match overall objectives
- Manage competing deadlines and projects with efficiency
- Contribute strategically to the long‐term vision of the brand and company by pushing boundaries
- Mentor other copywriters on industry best practices and manage workloads to help strengthen their skill set
- Work closely with editorial and submission specialist to ensure accuracy of claims for review
- Active participant in brainstorming sessions, contributing innovative ideas for new concepts and message mediums
- Diligent annotator and maintain all facts and references pertaining to messages
Additional Information
- Mentor as part of the TBWA internship summer program
Timeline
VP, Associate Creative Director of Copy
TBWA\Worldhealth
10.2013 - Current
Group Copy Supervisor
MedAcess Communications
02.2012 - 02.2013
Bachelor of Science - Business, Marketing, And Advertising
State University of New York At New Paltz
Similar Profiles
Connor FayConnor Fay
Bouncer at Grotto's PizzaBouncer at Grotto's Pizza
Alex Ramirez-VelazquezAlex Ramirez-Velazquez
Volunteer at The Clark CenterVolunteer at The Clark Center
HARRY LAWSONHARRY LAWSON
Licensed Insurance Agent at Carida Insurances ServicesLicensed Insurance Agent at Carida Insurances Services
Carlos ChavezCarlos Chavez
Storekeeper at Liberty LinesStorekeeper at Liberty Lines
Sidhant BakshiSidhant Bakshi
Associate Creative Director (Copy) at EdelmanAssociate Creative Director (Copy) at Edelman