Michelle Galaviz
Fishers,IN
Summary
Dynamic marketing leader with a proven track record at Coca-Cola FEMSA, adept in CRM management and creative direction. Excelled in leveraging marketing analytics to drive decision-making, achieving significant campaign optimizations. Skilled in SAP MM - SD, with a knack for fostering cross-departmental collaborations to enhance operational efficiency. Demonstrates exceptional influencer marketing abilities, contributing to robust brand growth.
Overview
6
6
years of professional experience
Work History
Manager of Marketing
Coca-Cola FEMSA
10.2020 - 04.2021
- Implemented data-driven decision making by leveraging analytics tools to track campaign performance and adjust strategies accordingly.
- Led market research efforts to identify new growth opportunities and inform product development decisions.
- Created compelling visual assets, including infographics and videos, to support marketing initiatives and strengthen brand identity.
- Implement plans at national, regional and local levels to achieve volume, coverage and productivity targets.
- Communicate promotions and new product launches or campaigns to the sales force.
Fleet & Settlement Specialist
General De Alimentos Nisa C.A
09.2018 - 10.2020
- Built strong relationships within the organization by collaborating across departments on projects aimed at enhancing overall operational effectiveness.
- Plan the dispatch of routes.
- Clearance of dispatch routes (transport closing, delivery status.
- Creation of deliveries and posting of goods issues via the System
SAP.
• Sales Invoicing to Commercial, Institutional, Employee, Business Clients of Transportation, among others.
• Inventory control of Finished Product, Raw Material and Warehouses faults.
Sales Management Analyst
General De Alimentos Nisa C.A
09.2016 - 09.2018
- Improved operational efficiency by streamlining processes and implementing best practices in management analysis.
- Developed comprehensive reports, providing valuable insights into business performance and aiding in strategic planning efforts.
- Served as a subject matter expert on management analysis principles, providing valuable counsel to stakeholders during critical business planning sessions.
- Performed detailed financial analyses to support budgeting decisions and resource allocation efforts within the company.
- Inform sellers about inventory and pricing
Sales & Billing Analyst
Click Service C.A
04.2016 - 08.2016
- Reviewed account statements to identify any potential issues.
- Conducted regular follow-ups on outstanding payments and collections.
- Supported audits by providing necessary billing documentation.
- Creating Product Turnover Indicators
- Conducted regular account reconciliations to verify invoice accuracy, resulting in reduced disputes and improved cash flow management.
Technical Staff and Analysis
Laboratorio Sore Gutierrez
03.2015 - 08.2016
- Cleaning and organization of the laboratory.
- Equipment maintenance preparation.
- Sample analysis, record and examine results.
Education
Master of Science - Specialist in Management of Organizations
Universidad Privada Rafael Belloso Chacin
Venezuela09-2020
Graduate - Digital Marketing
Universidad Central De Venezuela
Venezuela05-2017
Associate of Science - Administration Marketing Mention
Universidad Privada Rafael Belloso Chacin
Venezuela08-2016
Skills
- CRM management
- Creative direction
- Marketing analytics
- Influencer marketing
- SAP MM - SD Expertise
Languages
Spanish
Native or Bilingual
Timeline
Manager of Marketing
Coca-Cola FEMSA
10.2020 - 04.2021
Fleet & Settlement Specialist
General De Alimentos Nisa C.A
09.2018 - 10.2020
Sales Management Analyst
General De Alimentos Nisa C.A
09.2016 - 09.2018
Sales & Billing Analyst
Click Service C.A
04.2016 - 08.2016
Technical Staff and Analysis
Laboratorio Sore Gutierrez
03.2015 - 08.2016
Master of Science - Specialist in Management of Organizations
Universidad Privada Rafael Belloso Chacin
Graduate - Digital Marketing
Universidad Central De Venezuela
Associate of Science - Administration Marketing Mention
Universidad Privada Rafael Belloso Chacin
Similar Profiles
Karen Sánchez SilvaKaren Sánchez Silva
Specialist in Global Negotiations at Coca-Cola FEMSASpecialist in Global Negotiations at Coca-Cola FEMSA
Franyelis Maria Valenzuela SanchezFranyelis Maria Valenzuela Sanchez
Purchasing Assistant at Coca-Cola Femsa of VenezuelaPurchasing Assistant at Coca-Cola Femsa of Venezuela
RAFAEL ANGEL PETIT PIRELARAFAEL ANGEL PETIT PIRELA
Forklift Driver at COCA COLA FEMSA DE VENEZUELA S.AForklift Driver at COCA COLA FEMSA DE VENEZUELA S.A