Michelle Ganley
Milwaukee,Wisconsin
Summary
Accomplished digital journalist, branded content manager, storyteller and communications director, I've spearheaded rebranding initiatives, enhanced social media engagement with tailored content strategies, and achieved a 60% e-newsletter open rate. An expert in media and message-crafting, my leadership and project management skills have consistently fostered team growth and secured high-profile media placements.
Overview
15
15
years of professional experience
Work History
Director of Communications
TOPS Club Inc.
06.2022 - 08.2024
- Collaborated with teams across the organization to launch successful integrated marketing and communication campaigns.
- Developed key messaging for all external- and internal-facing materials to ensure consistency across channels and touchpoints.
- Secured placements for TOPS members in major publications, and organized media for a number of area events and initiatives.
- Spearheaded a major rebranding initiative, aligning the organization's visual identity with company values and strategic direction.
Managing Editor of Digital Content
Graham Media Group
09.2016 - 06.2022
- Managed a diverse team of writers and editors to produce high-quality content, five days a week, for seven news websites (Detroit, Houston, Miami, San Antonio, Orlando, Jacksonville, and Roanoke, Virginia).
- Streamlined editorial workflow for increased productivity and timely content delivery.
- Handled final proofreading, copy editing and revision functions for all deliverables: Photo galleries, news stories, video and more. Oversaw an email newsletter to 50,000 people.
- Edited and managed long and short-form content, specializing in positive news stories, solutions-based journalism and branded content.
Freelancer
WDIV
04.2016 - 09.2016
- Streamlined the station's Education section by identifying areas for improvement and implementing changes accordingly.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Created engaging and informative content for ClickOnDetroit.com, one of the most visited news websites of its size.
Senior Communications Specialist
VSP Vision Care
07.2015 - 02.2016
- Enhanced brand visibility by creating compelling content for digital and print platforms.
- Helped launch Eyeconic, an e-commerce website for eyewear solutions, writing the messaging and major headlines, along with copy on most pages.
- Developed targeted communication strategies for diverse audiences, resulting in increased engagement.
Digital Managing Editor
KCRA-TV
08.2011 - 06.2015
- Mentored TV reporters and digital writers, improving their skills and overall team performance; teaching the value of breaking a story online, how to use social media, all while overseeing all content for the NBC affiliate in Northern California.
- Incorporated SEO techniques into digital publications, optimizing page ranks to improve traffic.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- News team was honored with Edward R. Murrow awards multiple years.
Digital Producer
LIN Media
04.2009 - 06.2011
- Collaborated with creative teams for the development of visually appealing and engaging digital assets.
- Developed comprehensive social media campaigns that boosted station awareness and online presence.
- Wrote and edited stories for woodtv.com; uploaded videos, managed live streams, successfully got placed with CNN, produced high school football coverage for the web. The digital platforms won Associated Press awards every year.
Education
Bachelor of Arts - Journalism
Michigan State University
East Lansing, MI06.2008
Skills
- Social Media Strategy
- Crisis Management
- Internal Communications
- Marketing Communications
- Media Relations
- Content Development
- Project Management
- Web Content Management
- Campaign coordination
Timeline
Director of Communications
TOPS Club Inc.
06.2022 - 08.2024
Managing Editor of Digital Content
Graham Media Group
09.2016 - 06.2022
Freelancer
WDIV
04.2016 - 09.2016
Senior Communications Specialist
VSP Vision Care
07.2015 - 02.2016
Digital Managing Editor
KCRA-TV
08.2011 - 06.2015
Digital Producer
LIN Media
04.2009 - 06.2011
Bachelor of Arts - Journalism
Michigan State University
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