Michelle Guerrero
Lake Oswego,OR
Summary
- Detail-oriented, perceptive and systematic in reviewing text and updating content. Strong promotional, customer relations and problem-solving abilities.
- Dedicated and interested in applying excellent communication and interpersonal skills to any role. Experienced in data entry and handling money. Can quickly memorize product details and build solid customer relationships.
- Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
- Organized and motivated, eager to apply time management and organizational skills in various environments. Seeking opportunities to expand skills while facilitating company growth.
Overview
17
17
years of professional experience
Work History
WRITER
Self-Employed
Lake Oswego, OR
02.2011 - Current
- Published Children's Book with Olympia Publishers of London
- Several stage plays published and being produced in the United States.
Bar Manager/ Event and Marketing Manager
Santé Bar
Portland, OR
02.2023 - 12.2023
- Managing and maintaining proper inventory of liquor and supplies
- Managing the schedule of staff
- Keeping an accurate track of profit, expenses, and overall budget
- Overseeing the staff and operations of bar
- Managing and resolving customer complaints
- Building and maintaining our “brand” in the community and on social media
- Planning and scheduling all special events including music, artists, entertainment, as well as community outreach
- Creating promotional materials and updating the online menu as needed
- Creating drinks and menu items for specials, happy hour, and promo weekends.
- Prepared detailed reports on daily sales figures to track trends in customer preferences.
- Completed thorough opening, closing and shift change functions to maintain operational standards each day.
- Increased revenue by promoting additional products and assisting with beverage menu.
Senior Marketing Manager
Dext Capital
Lake Oswego, OR
08.2019 - 05.2023
- Built a presence for a start-up company, including building a social media presence, taking the LinkedIn account from 138 followers to 2094
- Represented company at local and trade association meetings to promote products.
- Designing presentation decks, brochures, swag, flyers, displays, and graphics
- Photograph people and places for the website and social media
- Organizing and tracking trade shows for the sales team
- Helped to launch 3 new financial products, designed and updated website, recruited to expand team, launched Pardot Direct Marketing email campaigns, utilized Google Analytics and SEO codes
- Published two articles per month, organized Community Outreach for the company (3 events per year), applied for recognition and awards, and obtained 7 for the company in 2021, 12 for 2022, and 10 in 2023
- Oversaw the development of creative content such as videos, blogs, webinars, podcasts.
- Managed a team of marketing professionals, providing guidance and direction on projects, campaigns, and initiatives.
- Developed marketing strategies based on corporate objectives and market trends.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Identified potential partners or sponsorships that could benefit company's branding objectives.
- Developed KPIs for tracking progress against goals set for each campaign.
- Created and managed budgets for multiple marketing campaigns, ensuring cost-effectiveness of all initiatives.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Managing Marketing campaigns for a sales team of 45.
Director of Marketing and Operations
The Empty Space Theatre
Bakersfield, CA
01.2009 - 06.2019
- Served on Executive board to run a 5013C donations-based theater
- Originally brought on as a general board member in 2009, quickly elected as the Director of Marketing
- Created social media marketing plan that brought attendance from an average of 20 attendees per show to over 70 attendees per show
- As the Director of Operations, responsible for the general operations of the theater, including maintaining and updating the operations manual, overseeing the Facilities Director and Personnel Director, and inventory
- For marketing, responsible for all marketing aspects including photography, photo editing, media contact, and community outreach.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Prepared marketing campaign budgets with finance personnel.
- Worked with management team to oversee and monitor marketing strategy.
- Developed and owned strategic narrative on key initiatives to drive category demand.
- Managed creation of marketing materials, collateral and sales support tools.
- Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
OFFICE MANAGER
Elevation Coffee Traders
Denver, CO
08.2006 - 01.2009
- Responsible for maintenance and general operations of the office, all correspondence with customers, including taking orders from 250+ businesses and individuals
- Designed and maintained a filing system to keep invoices and correspondence organized, maintained office efficiency by creating, planning, and implementing office systems
- Completed operational requirements by scheduling and assigning employees, following up on work results, and checking in with customers for quality assurance
- Responsible for submitting orders to the warehouse and coffee roasters, all shipping, receiving, and tracking
- Maintained all accounts payables, receivables, and collection accounts.
- Processed payroll accurately ensuring all employees were paid on time.
- Implemented and maintained company protocols to facilitate smooth daily activities.
- Developed and implemented office policies and procedures.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Recruited and trained new employees to meet job requirements.
- Automated office operations for managing client correspondence, payment schedules and data communications.
- Proposed or approved modifications to project plans.
- Oversaw receiving and organizing correspondence, answering and forwarding calls and creating business letters and records.
- Ensured compliance with applicable laws regarding employment practices.
- Delegated work to staff, setting priorities and goals.
- Sustained office efficiency by implementing and planning office systems, equipment procurement and layouts.
- Used judgment and initiative in handling confidential matters and requests.
- Ordered supplies and equipment to maintain adequate inventory levels.
Education
Bachelor’s Degree - Criminal Justice
University of Phoenix
01.2007
AA degree - Sports Therapy Massage
Heritage College
Skills
- Windows
- MS Office (Word, Excel, and PowerPoint)
- QuickBooks
- Adobe Photoshop
- Word Press
- Pardot
- Salesforce
- Photography
- All Social Media Platforms including; Instagram, Facebook, Tumblr, Snapchat, Tik Tok, and Pinterest
- Office and Team management
- Well Balanced
- Marketing
- Social Media
- Design
- Website Design
- Photo Editing
- Direct Marketing
- Accounts Receivable and Payables
- Human Resources
- Inventory
- Shipping
- Content Creation
- Creative Collaboration
- Project Management
- SEO Strategies
- Marketing Support
- Creative Writing
- Press Releases
- Promotional Planning
- Print Media
- Fact-Checking
Timeline
Bar Manager/ Event and Marketing Manager
Santé Bar
02.2023 - 12.2023
Senior Marketing Manager
Dext Capital
08.2019 - 05.2023
WRITER
Self-Employed
02.2011 - Current
Director of Marketing and Operations
The Empty Space Theatre
01.2009 - 06.2019
OFFICE MANAGER
Elevation Coffee Traders
08.2006 - 01.2009
Bachelor’s Degree - Criminal Justice
University of Phoenix
AA degree - Sports Therapy Massage
Heritage College
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