Michelle Guibert
Torrington,CT
Summary
Strategic operations and marketing leader with experience managing cross-functional teams, optimizing workflows, and driving measurable organizational growth within mission-driven environments. Proven ability to translate vision into execution through strong project management, data-informed decision-making, and process improvement. Skilled in overseeing digital and print production, aligning resources to strategic priorities, and building systems that improve efficiency, scalability, and team performance. Passionate about supporting organizations whose work creates meaningful impact, with a commitment to leadership that is both results-driven and people-centered.
Overview
13
13
years of professional experience
Work History
Director of Marketing & Enrollment; Operations & Administration
Torrington Christian Academy
Hybrid | Torrington, CT
02.2020 - Current
- Lead cross-functional operations spanning marketing, enrollment, and digital production, aligning workflows, team capacity, and resources to support long-term organizational growth.
- Increased student enrollment by 40% (2020–2023) and sustained full enrollment capacity since 2023, stabilizing growth due to facility constraints.
- Oversee end-to-end digital and print production, ensuring high-quality execution of campaigns, communications, and brand-aligned materials.
- Develop and manage operational workflows to improve efficiency, streamline processes, and reduce production bottlenecks.
- Track and analyze performance metrics related to enrollment, campaign effectiveness, and engagement to guide strategic decisions.
- Manage team workload, project timelines, and deliverables to ensure consistent, on-time execution across multiple initiatives.
- Collaborate across departments to align marketing, administrative, and operational priorities with organizational goals.
- Support financial and operational processes including enrollment data, billing coordination, and resource planning.
- Serve on the administrative leadership team, contributing to school-wide strategy, planning, and execution.
- Lead fundraising initiatives and campaigns, improving engagement and supporting organizational sustainability.
- Build and maintain relationships with families, alumni, and community stakeholders to strengthen retention and long-term growth.
- Hybrid - Remote
Director of Layout & Design
Bookmarks Magazine
Remote
01.2020 - Current
- Lead production and layout of a bi-monthly publication, managing the full digital and print production lifecycle.
- Oversee content layout, formatting, and final production for publication.
- Coordinate contributors and manage production timelines to ensure consistent delivery.
- Ensure quality control and alignment with brand and editorial standards.
- Manage production workflows from concept through final print execution.
- Remote
Marketing, Operations & Business Strategy Consultant
Independent Consultant
Remote
01.2013 - Current
- Partner with businesses and nonprofit organizations to develop scalable marketing strategies, operational systems, and growth initiatives.
- Advise on branding, messaging, and digital engagement strategies aligned with organizational goals.
- Design and implement marketing systems and workflows to improve efficiency and consistency.
- Support clients in developing sustainable growth strategies through structured planning and execution.
- Build long-term client relationships through trust, communication, and measurable results.
- Remote
Education
MBA - Multidisciplinary Studies
Post University
Waterbury, CT03-2026
Bachelor of Science - Marketing
Liberty University
Lynchburg, VA05-2009
Skills
- Marketing Operations & Campaign Execution
- Enrollment Strategy & Growth Planning
- Relationship Management & Stakeholder Engagement
- Cross-Functional & Operational Leadership
- Training & Development
- CRM Management & KPI Tracking
- Digital, Print & Web Production
- Wordpress & Adobe Creative Suite
- Microsoft Office/Teams & Google Workspace
- Project Management & Resource Planning
Timeline
Director of Marketing & Enrollment; Operations & Administration
Torrington Christian Academy
02.2020 - Current
Director of Layout & Design
Bookmarks Magazine
01.2020 - Current
Marketing, Operations & Business Strategy Consultant
Independent Consultant
01.2013 - Current
MBA - Multidisciplinary Studies
Post University
Bachelor of Science - Marketing
Liberty University