Michelle Guiheen
Cedar Falls,Iowa
Summary
Marketing professional who creates captivating marketing campaigns that boost engagement and drive brand recognition. Proven strengths in digital marketing, social media marketing, and event planning in the community and corporate spaces. Skilled team player and motivational leader, able to take marketing ideas from initial concept to design and execution.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Marketing Intern
Community Bank & Trust
2022.05 - 2022.08
- Identified opportunities for using social media platforms to maximize the target audience
- Worked closely with marketing and cross-functional teams to create promotions and support special events
- Introduced new aspects of marketing including a TikTok page, Snapchat filters for events, and billboards
- Successfully achieved a 113% increase in people reached, 116% increase in post engagements, and 75% increase in page likes on social media
Marketing Management Intern
Maurice's
2021.05 - 2021.08
- Coordinated marketing efforts to create public interest and enhance perception of products and services
- Assign tasks to associates to fit their personal skill level and therefore maximize overall performance
- Analyzed daily store reports and metrics to increase sales, and identify trends
Education
Marketing Sales Management -
University of Northern Iowa
Cedar Falls, IA05.2024
Skills
- Kadince
- Social media platforms
- Event planning
- Adobe
- MS Office
- Time Management
- Problem-Solving
Volunteer Experience
Step Up & Volunteer, While assisting in creating marketing for this campaign, I also volunteered at the Cedar Bend Humane Society, Waterloo Farmers Market, Chip
Certification
- Course Completion Certificates Under BVS Performance Solutions
- Crucial Conversations with Colleagues
- Customers: A Vital Asset
- Cyber Security Awareness Training
- Building Client Relationships
- Connecting with Customers
Timeline
Marketing Intern
Community Bank & Trust
2022.05 - 2022.08
Marketing Management Intern
Maurice's
2021.05 - 2021.08
Marketing Sales Management -
University of Northern Iowa
- Course Completion Certificates Under BVS Performance Solutions
- Crucial Conversations with Colleagues
- Customers: A Vital Asset
- Cyber Security Awareness Training
- Building Client Relationships
- Connecting with Customers
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