MICHELLE JACKSON
Shullsburg,WI
Summary
Dynamic Digital Project Manager adept at developing and executing strategic campaign plans across 18 brands. Strong ability to organize data, analyze reports, and coordinate cross-functional teams to enhance project delivery and user engagement.
Overview
26
26
years of professional experience
Work History
Web Project Manager
Integrated Marketing Services/Colony Brands, Inc.
Monroe, USA
06.1999 - 08.2025
- Managed digital projects consecutively for 18 brands.
- Planned multimedia campaigns and collaborated in work groups on details for execution.
- Coordinated cross-functional teams to ensure project alignment and timely delivery.
- Developed and launched marketing emails, text messages, digital ads, and social content.
- Liaison between legal and digital teams to ensure compliance with legal requirements.
- Ensured ADA compliance and usability best practices for web design and emails.
- Analyzed user data to identify trends in website usage and performance metrics.
- Designed wireframes and mockups for website designs based on client feedback.
- Developed strategies for improving SEO ranking through keyword research.
- Updated project plans based on changing objectives, specifications, and staff availability.
Education
Certificate - Masters Certificate of Project Management
WI School of Business - UW Madison, Executive Ed.
Madison, WI01-2005
Associate Degree - CIS - Computer Specialist
Blackhawk Technical College
Janesville, WI01-1999
Associate Degree - CIS - Computer Programming Specialist
Blackhawk Technical College
Janesville, WI01-1999
Skills
Marketing Skills
- Developing and executing campaign plans across multiple media platforms
- Studying and designing usability tests
- Organizing data and analyzing reports
- Developing test matrices, monitoring results, and providing feedback for improvements
- Understanding and following legal requirements for promotions, sweepstakes, contests, and ADA compliance
Project Management Skills
- Researching requirements for project requests
- Developing project schedules and assigning resources
- Improving procedures and development through research of tools and resources
- Overseeing multiple resources across various departments until project completion
- Using Microsoft Project, Workfront, Hive, and Visio to develop plans and workflows
References
References available upon request.
Timeline
Web Project Manager
Integrated Marketing Services/Colony Brands, Inc.
06.1999 - 08.2025
Certificate - Masters Certificate of Project Management
WI School of Business - UW Madison, Executive Ed.
Associate Degree - CIS - Computer Specialist
Blackhawk Technical College
Associate Degree - CIS - Computer Programming Specialist
Blackhawk Technical College
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