Michelle Kapnias

• Successfully launched numerous products and implemented significant organizational changes, leading to significant improvements in team performance, product quality, and overall business success
• Led a team of 50+ designers, researchers, and accessibility specialists across diverse business units within a large financial institution
• Drove initiatives including design strategy and execution for multiple digital products, organizational transformation within the design department, and developed future-looking initiatives
• Led a complete organizational restructuring of the design department, introducing new job families, performance management systems, and agile resourcing strategies
• Successfully guided future-looking initiatives for integrated small business experiences, unified payment gateways, and new platforms, using strategic communications to gain buy-in from various stakeholders

Drove the development and enhancement of world-class measurement products within Meta's Ads Business Unit, impacting all key metrics. My efforts resulted in improved measurement capabilities, restored confidence following the signal loss, increased operational consistency across Facebook, enhanced user experience quality across the company, and fostered a more engaged and high-performing team. Furthermore, my contributions advanced Meta's commitment to inclusion and data literacy, positively impacting the broader organizational culture.

• Led a team in reimagining the digital real estate experience across multiple platforms for a major real estate company
• Defined the overall design vision; developed a next-generation digital experience for mortgage and home ownership, ensuring consistency across platforms while collaborating effectively with cross-functional teams
• Successfully launched a revitalized digital experience leading to an 80% increase in CSAT

• Led design and UX for Intuit's small business payment offerings, QuickBooks Financing, and a new product targeting the shared economy market
• Developed and implemented user-centered design strategies to improve the customer experience, increase product adoption, and drive business growth