Michelle Keeton
Mansfield,TX
Summary
Dynamic professional with a proven track record at City of Sturgis Rally & Events, enhancing brand awareness and community engagement through expert social media strategies. Proficient in Microsoft Office and skilled in influencer collaborations, driving impactful campaign success and fostering strong client interactions.
Overview
19
19
years of professional experience
Work History
Administrative and Social Media Assistant
City of Sturgis Rally & Events
Sturgis , SD
02.2023 - 09.2024
- Handled confidential documents, entered data into spreadsheets using Microsoft Excel or other similar programs.
- Composed letters, memos, reports, emails, presentations and other written correspondence as required by management staff
- Coordinated and scheduled meetings, including room reservations, catering, and technical setup, for seamless execution.
- Proofread content for typo-free emails and documentation.
- Assisted with overall sponsorship development, planning, and organization of all events.
- Created and maintained social media accounts and calendars, which included taking photographs and videos at events.
- Created fliers for distribution citywide regarding events and event calendars.
Gym Owner
The Bar Athletics
Hercules, CA
03.2015 - 01.2021
- Organized and managed a staff of personal trainers, CrossFit trainers, and trained my own clients.
- Hosted special events to boost brand awareness and increase community engagement.
- Managed all aspects of the business, including payroll, social media management, Microsoft Office business software and usage, and contract management.
Employment Specialist
Southwest Airlines
Oakland, CA
12.2005 - 02.2007
- Participated in outreach efforts within the community including presentations at schools, churches, civic organizations.
- Facilitated all onboarding for new West Coast employees. Completed new hire paperwork and handled all email and paper documentation.
- Organized, scheduled and handled all aspects of office and office related events.
Education
Certificate of Completion - Administration of Justice
Los Angeles City College
Los Angeles, CA12-1999
Some College (No Degree) - Basic Administration
Headquarters 3D Marine Aircraft Wing
Marine Corps Air Station El Toro07-1997
Some College (No Degree) - Administrative Clerk Personnel Administration
United States Marine Corps
Camp Lejeune, NC06-1997
Skills
- Calendar management
- Influencer collaboration
- Content scheduling
- Competitor analysis
- Social listening
- Client engagement
- Proficient in Microsoft Office
- Brand promotion
- Research
- Event promotion
- Visual design
- Social media strategy
- Hashtag research
- Cross-platform promotion
- Brand awareness
- Client interaction
- Community management
- Campaign management
- Paid advertising
Affiliations
- I grew up riding and showing horses, love softball and have assisted and continue to assist a published author in their book series
- I love my Boxers! I have had Boxers for 20 years and currently have a Fawn and a white and brown.
- Having done martial arts for 20 years, I enjoy anything that I can do to get my body moving
Accomplishments
- Being a United States Marine and former Los Angeles Police Officer, I have received numerous accolades for community involvement, work ethic, attention to detail, and going above and beyond what was expected of me. This includes, but is not limited to: Naval Certificates of Commendation, Meritorious Masts, K Commendations which are commendations given to patrol officers who receive six commendations or more in a six month period.
References
References available upon request.
Timeline
Administrative and Social Media Assistant
City of Sturgis Rally & Events
02.2023 - 09.2024
Gym Owner
The Bar Athletics
03.2015 - 01.2021
Employment Specialist
Southwest Airlines
12.2005 - 02.2007
Certificate of Completion - Administration of Justice
Los Angeles City College
Some College (No Degree) - Basic Administration
Headquarters 3D Marine Aircraft Wing
Some College (No Degree) - Administrative Clerk Personnel Administration
United States Marine Corps
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