Michelle Kraus
Director Of Fitness
Ridley Park,PA
Summary
Motivated Director of Fitness with 12 years of expertise successfully resolving issues and conflicts in fast-paced sales-driven settings. Personable individual offering skilled collaboration and effective communication skills. In-depth knowledge of diverse training styles and techniques to promote client satisfaction and progress. Consistently drives business growth and presents information to leads and members. Well spoken manager with an exemplary level of service to both clients and internal personnel.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
5
5
Certifications
Work History
Director of Fitness
AFC Fitness
Radnor, PA
06.2022 - Current
- Crucial part in opening the AFC Fitness state of the art location in Radnor, PA.
- Responsible for hiring and developing a team of professional personal trainers
- Implemented effective social media strategies facilitate new business and promote patronage in existing customers.
- Set clear sales goals for each employee, tracking progress and milestones and offering support and assistance.
- Developed and maintained positive relationships with community members, businesses and vendors to build trust and rapport.
- Managed fitness center, recreation facilities and aquatic programs with emphasis on safety.
- Created employee structure - implemented employee performance program which included individual goal setting, developmental programs, employee performance reviews and more.
- Met or exceeded monthly revenue and training goals.
Personal Trainer/Health Coach
Various Locations; Self
05.2011 - Current
- Educated customers on preventive care, nutrition, fitness, stress management, and ergonomics.
- Developed, planned, and led personal and group fitness sessions as well as well-known specialty fitness programs.
- Designed specific workout systems for individual clients based on performance ability.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Maintained up-to-date knowledge of fitness training methods to inform approach.
- Collaborated with other fitness professionals to develop and implement new programs.
Personal Training Manager
Main Line Health Fitness And Wellness
10.2019 - 06.2022
- Crucial role in the opening of AFCOversee a team of 30 trainers, in a 54,000 sq foot facility with over 4600 members
- Recruit, hire and develop fitness professionals to enforce company values and fuel company growth
- Responsible for hitting 3 monthly quotas; total sales, new business, and revenue – facility averages $130K in revenue and $120K in total sales
- Set sales goals for all training staff, track performance, and implement business plans for company growth
- Coordinated marketing efforts to promote fitness and wellness programs.
- Collaborated with health and wellness professionals to create and execute events, seminars and workshops on various topics.
- Conducted needs assessments or surveys to determine interest in or satisfaction with wellness and fitness programs, events or services.
Assistant Personal Training Manager
Main Line Health Fitness And Wellness
12.2016 - 10.2019
- Responsible for new member outreach and onboarding
- Track payroll, monthly revenue, sales, and new business
- Create and develop social media content
- Handle all customer service needs and conflict resolution.
- Grew customer base through word-of-mouth referrals based on customer satisfaction and results.
Education
Bachelor of Art - Journalism
Temple University
Philadelphia, PA 09.2008 - 05.2011
Skills
Recruiting and interviewing
Certification
National Academy of Sports Medicine - Certified Personal Trainer
Timeline
Director of Fitness
AFC Fitness
06.2022 - Current
Personal Training Manager
Main Line Health Fitness And Wellness
10.2019 - 06.2022
Assistant Personal Training Manager
Main Line Health Fitness And Wellness
12.2016 - 10.2019
Personal Trainer/Health Coach
Various Locations; Self
05.2011 - Current
Bachelor of Art - Journalism
Temple University
09.2008 - 05.2011
National Academy of Sports Medicine - Certified Personal Trainer
PPSC- Pain Free Performance Specialist
CrossFit Level I
FitEDU Kettlebell Level I and II
American Red Cross CPR and AED Certified
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