Michelle Lawrence
Columbus,Ohio
Summary
Reliable, upbeat, self-motivated Sales Professional with extensive customer service and sales experience. Successful at promoting customer loyalty, satisfaction and purchases using consultative techniques and paying diligent attention to individual needs. Highly knowledgeable about product merchandising and payment processing. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic.
Overview
15
15
years of professional experience
Work History
Artist & Proprietor
Pretty Papel
11.2018 - Current
- Create botanically inspired sculptures and 2D compositions utilizing paper as the primary medium for use as gifts, home decor and retail/event installations.
- Generate engaging content to foster brand awareness through social media and email marketing.
- Built and manage all aspects of Shopify web store.
- Participate in shows, markets, and pop-ups.
- Consult with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
Director, Custom Printing
On Paper
01.2014 - 01.2018
- Created bespoke stationery and invitations in coordination with several respected industry partners for discerning clients, on time, on budget and as promised.
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Maintained and developed relationships with past customers and wedding/event planners to drive business growth.
- Monitored and coordinated workflows.
- Provided artistic direction for in-house print and design studio, On Paper Press.
Store Manager
On Paper
01.2009 - 01.2014
- Managed day-to-day store operations of a premier retail boutique.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Hired, trained and mentored staff members.
- Set and achieved sales goals and marketing objectives.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Developed and maintained customer data base and email marketing, implementing a successful follow up campaign for custom stationery clients.
Education
Bachelor of Arts - Art History
University of Dayton
Dayton, Ohio01.2001
Skills
- Exceptional Customer Service
- Adobe InDesign & Illustrator
- Microsoft Office
- MAC Operating Systems
- Shopify
- Social Media Marketing
Timeline
Artist & Proprietor
Pretty Papel
11.2018 - Current
Director, Custom Printing
On Paper
01.2014 - 01.2018
Store Manager
On Paper
01.2009 - 01.2014
Bachelor of Arts - Art History
University of Dayton