Michelle L. Smith

Experienced membership operations manager who consistently meets goals and objectives. Excellent communicator who develops strong relationships and fosters engagement to improve retention and customer satisfaction. Adept at using technology to optimize processes and increase efficiency. Ability to make informed decisions that keep projects on track and within budget. Highly collaborative and adaptable to changing needs. Also knowledgeable in several aspects of events management including registration, logistics and exhibit design.

• SALES (Membership, Advertising, Services)
• Grew organizational membership category by 15% in one year; 24% growth in five years.
• Launched organizational international membership, growing it by 150% in first year.
• Generated $100,000 + in light pole banner sales through regular prospecting, prompt follow-up of leads, and repeat business from satisfied customers.
• Consistently exceeded annual display advertising budget for association produced journal and membership directory.
• Eliminated free tutor membership based on low conversion data and cost-benefit analysis
• Created new organizational member drip campaign to drive retention.

Salesforce Event Management Certification 2025