- Yoga
- Committed to improving personal fitness through regular participation in [sport]
- Regularly practice mindfulness and meditation for overall wellness
Michelle Matie
Plano,TX
Summary
Dynamic communications strategist and entrepreneur with a proven track record in brand building, venture launching, and mobilizing funding platforms that yield measurable impact. Expertise includes product development, wellness innovation, and strategic storytelling, complemented by strong operational leadership in health, beauty, and community-focused sectors. Committed to advancing humanitarian and economic development initiatives while leveraging a unique ability to align vision with execution. As a breast cancer survivor and advocate, personal resilience is transformed into professional expertise to drive systemic improvements in healthcare and foster sustainable community growth.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Chief of Communications
Thomas Industries
01.2025 - Current
- Lead communications and messaging strategy across a portfolio of 80 companies.
- Direct investor relations and board communications for large-scale funding platforms focused on humanitarian, economic development, and manufacturing projects.
- Build narratives that align corporate initiatives with philanthropic and economic impact.
- Expand global partnerships and Thomas Industries’ influence in development sectors.
CEO
HBW Group, Inc. / Derm Science Naturals, LLC
01.2012 - Current
- Founded and scaled a wellness and skincare enterprise, overseeing product R&D and clinical testing.
- Directed FDA/FTC-compliant product launches and marketing.
- Built partnerships with physicians and industry leaders.
- Managed investor engagement and business growth planning.
Front Desk Concierge
Al Biernat’s North
01.2023 - 01.2025
- Managed guest reservations, seating, and VIP requests in a high-profile fine dining environment.
- Delivered exceptional customer service, creating a welcoming and professional atmosphere.
- Coordinated with staff and management to ensure seamless guest experiences.
- Supported daily operations, scheduling, and communications.
Studio Manager / Health & Wellness Consultant
02.2019 - 01.2023
- Directed operations of health and wellness studios, med spas, and fitness centers.
- Designed and implemented weight-loss and dietary consultation programs.
- Provided personalized coaching in nutrition, lifestyle, and sustainable practices.
- Supervised staff recruitment, training, and compliance.
- Partnered with physicians and wellness professionals to expand services.
Founder / Owner
Yoga4Yu Studio & Juice4Yu Organic Juice Bar
01.2012 - 01.2016
- Designed, built, and operated a yoga/wellness studio and organic juice bar.
- Delivered over 10,000 hours of instruction as an E-500 RYT.
- Created wellness programs, seminars, and retreats.
- Managed operations, staffing, investor relations, and marketing.
Product Development Manager
Galderma Laboratories (L’Oréal & Nestlé JV)
01.2006 - 01.2008
- Managed development of pharmaceutical-grade skincare products.
- Directed clinical testing (IRB, microbiology, HRIPT) with R&D teams.
- Expanded dermatological testing protocols for safety and compliance.
Co-Founder
Jormay, Inc.
01.2002 - 01.2006
- Partnered with dermatologists and ocular plastic surgeons to create breakthrough skincare formulations.
- Oversaw product strategy, investor communications, and R&D efforts.
Education
Associate of Science - Communications
Southern New Hampshire University
Hooksett, NHSkills
- Strategic Communications & Media Relations
- Funding Platforms Humanitarian & Economic Development
- Investor Relations & Stakeholder Engagement
- Product Development R&D Commercialization
- Operations & Program Management
- Brand Strategy Global Marketing Thought Leadership
- Wellness Med Spa Operations Fitness & Nutrition Consulting
- Regulatory Compliance FDA/FTC Clinical Testing (IRB/HRIPT)
- Microsoft 365 CRM (HubSpot/Salesforce) Digital & Social Media
- Creative Writing & Business Writing
- Mind-Body Software Proficiency
- Esthetic Record & Opul (Client Booking)
Accomplishments
Evelyn Hairston Community Ambassador
Issued by National Breast Cancer Foundation · Apr 2024
Survivor of the Year
Issued by National Breast Cancer Foundation · May 2019
Certification
- Commercial General Contractor (City of Frisco)
- Cosmetic Executive Women (since 2012)
- Yoga Alliance – E-500 RYT (10,000+ hours)
- Multiple Yoga Certifications & Master Classes
Interests
Timeline
Chief of Communications
Thomas Industries
01.2025 - Current
Front Desk Concierge
Al Biernat’s North
01.2023 - 01.2025
Studio Manager / Health & Wellness Consultant
02.2019 - 01.2023
CEO
HBW Group, Inc. / Derm Science Naturals, LLC
01.2012 - Current
Founder / Owner
Yoga4Yu Studio & Juice4Yu Organic Juice Bar
01.2012 - 01.2016
Product Development Manager
Galderma Laboratories (L’Oréal & Nestlé JV)
01.2006 - 01.2008
Co-Founder
Jormay, Inc.
01.2002 - 01.2006
Associate of Science - Communications
Southern New Hampshire University