Michelle Preston-Strout
Waterville,VT
Summary
Experienced leader guiding team members with best practices, client communications, personal growth, and timely completion of deliverables. Excellent communication and listening skills. Provide leadership and vision which drives teams to meet goals.
Overview
27
27
years of professional experience
Work History
SEO Supervisor
Cox Automotive
06.2021 - Current
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and guided team members in meeting client needs.
- Monitored workflow to improve employee time management and increase productivity.
- Evaluated employee performance and coached and trained to improve weak areas and to achieve professional growth.
- Mentored team members on use of SEO tactics, customer communications, and related industry tools.
- Led and oversaw the creation of a queue system for a specific service level and guided team members through challenges and efficiency improvements.
Senior SEO Analyst
Dealer.com
01.2015 - 06.2021
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Worked with the same 40 clients every month to build partnerships and gain insight into best strategies.
SEO Analyst
Dealer.com
12.2012 - 01.2015
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Wrote SEO content based on relevant keywords and client needs.
Owner
Web Friendly Writers
06.2006 - 11.2012
- Created a business to offer keyword based content for internet businesses.
- Marketed services via optimized website and online marketplaces.
- Hired writers, reviewed content for quality, and tracked assignments for up to 20 writers.
- Managed all aspects of this online copywriting business.
Teacher
Norfolk Public Schools
08.1996 - 12.1999
- Provided warm, supportive environment for developing academic, social, and emotional growth.
- Designed and presented lesson plans in one or more academic subjects using variety of teaching techniques to appeal to various learning styles within assigned grade level.
- Created lesson plans to correlate with state curriculum standards and devised educational programs to meet educational objectives.
Education
Master of Science - Elementary Education
Nazareth College of Rochester
Rochester, NYBachelor of Science - Communication Studies
SUNY College At Brockport
Brockport, NYSkills
- Performance Motivation, Tracking, and Evaluations
- Processes and Procedures
- Customer Retention Strategies
- Keyword Research
- Website Copy
- Staff Mentoring
- Industry Best Practices
Timeline
SEO Supervisor
Cox Automotive
06.2021 - Current
Senior SEO Analyst
Dealer.com
01.2015 - 06.2021
SEO Analyst
Dealer.com
12.2012 - 01.2015
Owner
Web Friendly Writers
06.2006 - 11.2012
Teacher
Norfolk Public Schools
08.1996 - 12.1999
Master of Science - Elementary Education
Nazareth College of Rochester
Bachelor of Science - Communication Studies
SUNY College At Brockport