Michelle Swanson
Hilton Head Island,SC
Summary
Forward-thinking team leader skilled at operating departments efficiently to meet goals. Successful background matching employees with roles for maximum performance. Proactive and hardworking individual focused on continuous operational improvement. Thrives in fast-paced environment and accomplishes tasks with minimum supervision and eagerness to go above and beyond.
Overview
21
21
years of professional experience
Work History
Director of Operations and Marketing
Hilton Head Distillery
05.2022 - Current
- Developed and executed strategic plans to achieve organizational goals and drive sustainable growth.
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
- Drove revenue growth through the identification of new online market opportunities and the expansion of existing products/services offerings.
- Managed budgets and resources, optimizing allocation for maximum impact on business objectives.
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
- Increased sales and profitability by developing strategic buying plans for the retail department.
- Achieved timely financial reporting through diligent preparation and analysis of monthly, quarterly, and annual reports.
- Completed new hire onboarding and bi-weekly payroll for company employees.
Director of Business Operations and Marketing
SHAKTI
12.2014 - 09.2021
- Increased overall business efficiency by streamlining operational processes and implementing cost-saving measures.
- Managed cross-functional teams to ensure timely completion of projects and alignment with company objectives.
- Served as a key liaison between ownership and team members, fostering open communication channels and addressing concerns promptly.
- Coordinated marketing strategy to develop targeted promotional campaigns that successfully increased brand awareness and customer engagement rates.
- Played an instrumental role in developing new product offerings that catered to evolving customer preferences while maintaining profitability margins.
- Collaborated with store management to create effective merchandising strategies that showcased products and drove sales.
Brand and Marketing Manager
Meriwether Distilling Company
02.2011 - 04.2016
- Enhanced brand awareness by developing and implementing strategic marketing plans.
- Increased customer engagement with targeted social media campaigns and content creation.
- Optimized marketing budgets, allocating resources effectively to maximize ROI.
Director of Operations
Habitude
09.2013 - 11.2014
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
- Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
- Coached employees on upselling techniques, resulting in higher average ticket sales per guest visit.
Director of Marketing and Retail Operations
Vitality Pilates
06.2008 - 05.2010
- Increased brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for new store launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
Merchandising Manager
Banana Republic
02.2005 - 07.2007
Visual Merchandising Manager
J. Crew
02.2003 - 02.2005
Education
Bachelor of Arts - Business Administration
Western Washington University
Bellingham, WASkills
- Operations Oversight
- Strategic Planning and Execution
- Process Improvement
- Business Management
- Campaign Development
- Data-driven Decision Making
Timeline
Director of Operations and Marketing
Hilton Head Distillery
05.2022 - Current
Director of Business Operations and Marketing
SHAKTI
12.2014 - 09.2021
Director of Operations
Habitude
09.2013 - 11.2014
Brand and Marketing Manager
Meriwether Distilling Company
02.2011 - 04.2016
Director of Marketing and Retail Operations
Vitality Pilates
06.2008 - 05.2010
Merchandising Manager
Banana Republic
02.2005 - 07.2007
Visual Merchandising Manager
J. Crew
02.2003 - 02.2005
Bachelor of Arts - Business Administration
Western Washington University
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