Michelle Taylor
San Marcos,CA
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment. Easily creates personal relationships and rapport with staff and clients. Extremely well versed on social media algorithms and how to implement ads in without looking like an "ad."
Overview
18
18
years of professional experience
Work History
Sr. Sales/Marketing Manager
Irvine Company
Carlsbad, CA
05.2016 - Current
- Analyzed sales and marketing data for improved strategies.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Leasing Marketing Manager
HG Fenton
Carlsbad, CA
08.2015 - 05.2022
- Promoted positive company and owner relationships through proactive attention to concerns.
- Analyzed and evaluated monthly and quarterly financial statements.
- Administered property-related budgets, reviewed invoices and tracked costs.
- Developed annual operating budgets and forecasts, as well as sales and marketing plans.
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments.
Personal Stylist in Collectors
Nordstrom
La Jolla, CA
07.2014 - 01.2015
- Greeted all clients with warm smile and asked open-ended questions to better understand his or her needs.
- Led entire client shopping experience, putting together ensembles and providing styling tips that were personalized.
- Cultivated lasting relationships with clients through one-on-one interactions in store environment.
- Developed compelling outfit designs that exceeded client expectations and resulted in sales of $12,000 per transaction on average.
Store Manager
M. Fredric
Westlake Village, CA
09.2007 - 01.2012
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
Education
Associate of Arts - Business Management And Marketing
Moorpark College
Moorpark, CASkills
- P&L Responsibility
- Social Media Platforms
- Advertising Campaigns
- Bid Request Management
- Customer Trend Analysis
- Salesforce Software
- Brand-Building Strategies
- Promotions and Marketing Strategies
- Outreach Initiatives
- Partnering and Relationships
- Marketing Strategy Development
Awards
President's Club at Irvine Company
NPS leader awards for highest amount of client reviews on my customer service
Timeline
Sr. Sales/Marketing Manager
Irvine Company
05.2016 - Current
Leasing Marketing Manager
HG Fenton
08.2015 - 05.2022
Personal Stylist in Collectors
Nordstrom
07.2014 - 01.2015
Store Manager
M. Fredric
09.2007 - 01.2012
Associate of Arts - Business Management And Marketing
Moorpark College