MICHELLE WOODWARD
Crawford Austin Properties
Evergreen,CO
36
years of professional experience
Results-driven B2B Sales and Business Development Professional with expertise in client relationship management, consultative selling, and revenue growth across B2B and B2C sectors. Demonstrates strong skills in account management, CRM implementation, and customer retention. Collaborates with business owners and decision-makers to identify needs and deliver effective solutions.
Work History
Business Operations & Sales
20 Years 6 Months- Develop and maintain B2B customer, vendor, and industry partner relationships, focusing on account growth, customer retention, and long-term business development.
- Utilize a consultative sales approach to understand customer needs and present products in a clear manner.
- Consult with clients & partners on product selection, product development, branding, marketing strategies & sales opportunities.
- Consult with clients and partners on product selection, development, branding, marketing strategies, and sales opportunities to enhance collaboration and drive results.
- Led the acquisition & implementation of Vinosmith CRM, helping to streamline account management, revenue & business operations.
- Manage purchase orders, billback completion & other accounting responsibilities.
Owner/Board of Directors
35 Years 9 Months- Collaborate with ownership to set priorities, assess opportunities, & implement long-term strategies aligned with business goals.
- Establish and nurture professional relationships with business stakeholders to enhance collaboration and support strategic initiatives.
- Evaluated financial performance, guiding budgeting, forecasting, and expense control decisions.
Consultant & Management Staffing
2 Years 11 Months- Facilitated workshops and training sessions for employees on company policies, benefits, compensation & performance expectations.
- Managed recruiting & staffing including screening, interviewing, background checks & verification.
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
Management Consultant & Provider Relations
1 Year 11 Months- Consulted with physicians and staff on company policies, benefits, and compensation procedures to ensure compliance with managed care standards.
- Liaised between MSO, doctors, staff, and insurance companies to facilitate communication and streamline processes.
- Facilitated interpersonal communication to achieve goals, foster trusted relationships, and enhance collaboration.
Education
Bachelor of Science - Communications
- Dean's List [Semester and Year]
Skills
Vinosmith CRM Software/People Soft
Customer Service
Zoom/MS Teams
Sales strategy
Outlook/Apple/Google
Chat GPT/Claude/Gemini
Interpersonal communication
Timeline
Business Operations & Sales
Appellation Wine Company
04.2006 - CurrentRead More
Consultant & Management Staffing
Hewlett Packard, HP
05.1993 - 04.1996Read More
Management Consultant & Provider Relations
CPMSO
05.1991 - 04.1993Read More
Owner/Board of Directors
Crawford Austin Properties
01.1991 - CurrentRead More
University of Colorado Boulder
Bachelor of Science from Communications
Read More