MIGUEL DORSAN
Atlanta,GA
Summary
Executive Recruiting Program Director
Results-driven recruiter with extensive experience in event management and attendee recruitment. Proven ability to identify, attract, and engage attendees for various events, including trade shows, seminars, and conferences. Skilled in leveraging strategic partnerships, targeted outreach, and innovative marketing strategies to maximize event attendance. Dedicated to delivering exceptional attendee experiences and achieving event objectives.
Overview
11
11
years of professional experience
Work History
Business Development Representative
Accenture
03.2020 - Current
- Engage with potential attendees in a consultative approach to foster relationships and promote event participation
- Utilize creative outreach strategies around seasonal moments, product offerings, and more to attract attendees
- Conduct meaningful conversations to accurately qualify attendees based on Budget, Authority, Need, and Timeline (BANT).
Account Executive
PCM
09.2018 - 10.2019
- Met with potential event attendees to identify and surface new participation opportunities aligned with event objectives
- Built relationships, uncovered pain points, and networked with industry partners to promote event attendance
- Engaged potential attendees to demonstrate event value and guide them in decision-making
- Tracked all opportunity and attendee details, including use case, registration time frames, next steps, and forecasting in Salesforce.
Customer Success Manager
Healthcare Congress
05.2013 - 08.2018
- Managed event logistics, including attendee space, agenda planning, meeting room sets, equipment and labor, menu selection, speaker coordination, sponsorship management, decor, signage, collateral, and transportation
- Attended trade shows and seminars to promote events and learn about industry developments
- Coordinated with various stakeholders to ensure seamless event execution and attendee satisfaction.
Education
Bachelor of Arts in Health Administration -
Eastern Florida State College
Cocoa, FL05.2004
Skills
- Event Attendee Recruitment
- Strategic Partnerships
- Lead Generation
- Customer Relationship Management (CRM)
- Event Marketing
- Prospecting & Qualification
- Goal & Target Achievement
- Networking & Outreach
- Customer Relationship Management (CRM) Tools (eg, Salesforce)
- Event Management Software
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social Media Marketing (LinkedIn, Twitter, Facebook)
- Email Marketing Tools (eg, Mailchimp, Constant Contact)
Accomplishments
- Secured a 25% increase in event attendance by forging strategic partnerships and managing comprehensive joint initiatives.
- Achieved a 20% rise in attendee engagement through successful outreach strategies.
- Contributed to a 90% reduction in logistical issues during events by employing proactive troubleshooting and preventive measures.
Affiliations
- Meeting Professionals International (MPI)
- Event Industry Council (EIC)
References
Available upon request
Timeline
Business Development Representative
Accenture
03.2020 - Current
Account Executive
PCM
09.2018 - 10.2019
Customer Success Manager
Healthcare Congress
05.2013 - 08.2018
Bachelor of Arts in Health Administration -
Eastern Florida State College