Miguel Nogueras Jr Creative Director
Houston,Texas
Summary
Innovative Creative Director Driving Strategic & Award-Winning Campaigns Across B2B & B2C Markets.
Experienced with over 20 years of expertise in the marketing industry, excels in creating compelling experiences tailored to both the General and Multicultural markets. Extensive experience spans a wide array of categories, including AI/ML technology, luxury retail, telecom, CPG, beer/beverage, QSR, pharma, tourism, oil & gas, agriculture, and luxury goods. Consistently delivers award-winning creative direction across traditional, digital, and shopper marketing channels as a hallmark of leadership.
Overview
33
33
years of professional experience
Work History
Executive Creative Director
Brandvolution. LLC
Houston, Texas
11.2018 - Current
- Creative visionary for entrepreneurial companies, helping young companies develop their brand vision and strategies to enter their market
- Identified unique niches and recommended appropriate strategies to establish their brand presence
- Also includes rebranding and creating effective digital messaging to increase awareness, key performance indicators (KPIs), and engagement among their target audiences
- Reached success by collaborating and being able to work effectively with cross-functional teams.
Board Member / Executive Creative Director
The Scarab Club
Detroit, Michigan
10.2015 - 01.2017
- Created a comprehensive rebranding platform for The Scarab Club, of Detroit, which was established in 1907 in Detroit, Michigan's Cultural Center Historic District, and serves as an artists' club, gallery, and artistic class studio
- As part of my responsibilities, I helped the art institution define its brand vision, which was to promote an experiential interaction between art lovers and art creators and encourage unique exhibits of art among Detroit residents, enhancing the appreciation of fine arts while providing a working facility for up-and-coming artists.
Creative Director
The Mars Agency
Southfield, Michigan
11.2013 - 06.2016
- Led national CPG and QSR's accounts and strategies for shopper marketing platforms for national and regional retail markets including Walmart, Kroger, Target, Dollar General, Albertsons, Meijer, and Publix
- Additionally, responsible for developing and growing multicultural (total market) businesses and opportunities with existing clients through innovative cultural insights and strategic planning
- My duties involved driving business growth, identifying new business prospects, and cultivating brand omnichannel engagement.
VP Creative Director
22squared
Tampa, Florida
02.2011 - 06.2013
- As a creative leader for the agency's client, Publix Supermarkets multicultural initiatives, I served on the agency's brand council, managed creative teams for both broadcast and digital production, and hired creative staff
- Collaborated with client brand managers weekly to organize, plan, and present seasonal concepts and deliverables
- Worked closely with external client brand managers to develop creative briefs
- Mentored creative team members to grow within the agency and managed workflow and schedules from start to finish
- Attended C-suite client presentations and client forecasting meetings.
Associate Creative Director
Lopez Negrete Communications
Houston, Texas
08.2005 - 02.2011
- Collaborated with the principal management team to oversee multicultural new business and existing national clients
- Created creative briefs and devised brand planning strategies
- During ideation sessions, supervised a team of senior to junior creatives to develop innovative concepts
- I suggested emerging trade trends, film directors, and music production companies to improve the department's culture and standards
- Additionally, I managed the production budget and team schedules for broadcast and digital projects on a project basis.
VP, Associate Creative Director
Foote, Cone and Belding
New York, New York
02.1992 - 05.2004
- Led creative, supervised national brands, and worked on strategic campaigns that were implemented worldwide
- One of my major projects was working on the Jamaica Tourism Board account, where I played a key role in establishing the destination as one of the top vacation spots in the Caribbean
- I ensured that tourists could enjoy a memorable experience and that the location had the necessary infrastructure and amenities to accommodate them
- This account had multiple target segments and demographics, which needed to be considered while creating a cohesive brand message
- Supervised all production and hired photographers and film directors to bring the creative vision to life
- Also developed and presented new business concepts to top-tier clients.
Education
BFA, COMMUNICATION DESIGN -
PARSONS SCHOOL OF DESIGN
New York, NYSkills
- Strategic Thinking
- Creative vision
- Visual storytelling
- Innovative Mindset
- Conceptual Skills
- Creative team leadership
- Video Editing
- Storyboard creation
- Advertising Campaigns
- Brand Messaging
- Print Production
- Problem-Solving
- Campaign Planning
- Deadline-oriented
- Social Media Strategy
- Concept Development
- Cross-Functional Collaboration
- Design understanding
- Campaign Development
- Project management expertise
- Attention to Detail
- Web Design
- Storyboarding
- Visual communication expertise
- Corporate identity branding
Awards
- 2023 NATAS EMMY NOMINEE Issued by 45th Annual Michigan Regional Emmy Awards
- 2017 Communicator Award - 2 Gold / 4 Silver
- 2017 Awwwards - Two Honorable Website Design Mentions
- 2015 Communicator Award - Award of Distinction
- 2015 The Scarab Art Club Board Member
- 55th Annual Art Directors Club of Houston, TX / Silver & Bronze 2010
- 53rd Annual Art Directors Club of Houston, TX / Gold 2008 46th AAF Addy Awards, Houston, TX - Gold & Silver 2007
- World Trade Center Site Memorial Competition / 2003 (Entry #122162)
- New York Film Festival - Bronze
- New York Art Directors Club - Merit
Timeline
Executive Creative Director
Brandvolution. LLC
11.2018 - Current
Board Member / Executive Creative Director
The Scarab Club
10.2015 - 01.2017
Creative Director
The Mars Agency
11.2013 - 06.2016
VP Creative Director
22squared
02.2011 - 06.2013
Associate Creative Director
Lopez Negrete Communications
08.2005 - 02.2011
VP, Associate Creative Director
Foote, Cone and Belding
02.1992 - 05.2004
BFA, COMMUNICATION DESIGN -
PARSONS SCHOOL OF DESIGN