Mikaela Yeager
Digital Media | AdTech | Account & Project Management
Omaha,NE
Summary
Self-motivated professional, collaborative leader, and detail-oriented team player. Excellent client oversight, issue resolution, and relationship-building expertise, resulting in repeat business opportunities and partnerships. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
14
14
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work History
Founder & Recovery Coach
Bigger Than A Body LLC
Omaha, NE
01.2022 - Current
- Conduct one-on-one and group coaching services globally to support clients through their disordered eating recovery journeys.
- Collaborate with treatment team members to ensure consistency and progress in client cases.
- Create and monitor promotional approaches to increase leads such as the company blog, website, social media and email marketing, podcast appearances, and speaking engagements.
- Manage the company's financial, legal, and operational needs.
Sr. Manager, Media Services
Hudl
OMAHA, United States
10.2020 - 06.2022
- Managed the media services partners team, ensuring each member's success and career development.
- Served as the account lead on various multi-million dollar brand partnerships, including Nike, Gatorade, Puma, and the FDA.
- Identified opportunities to improve digital advertising workflows, ad products, and the media team’s go-to-market strategy.
- Managed the media sales pipeline, ad inventory, and product pricing model in partnership with the sales team.
- Served as the main point of contact for the sales and brand partnerships, video production, and product teams.
Sr. Media Services Partner
Hudl
OMAHA, United States
05.2017 - 11.2020
- Created, monitored, and optimized digital advertising campaigns across proprietary and industry-leading platforms.
- Provided campaign reporting and insights, as well as recommendations on making campaigns more effective.
- Assisted sales with the RFP and go-to-market strategies.
- Managed and presented campaign and product performance benchmarks to the media org.
Marketing Specialist
Clarkson College
Omaha, United States
05.2009 - 05.2017
- Worked alongside the marketing director to develop and implement integrated marketing communications and recruitment plans.
- Led marketing messaging strategy to ensure brand voice consistency and proper articulation of the Clarkson College mission.
- Served as primary copywriter and editor for a broad spectrum of communication and marketing collateral.
- Led digital advertising strategy and college-wide media relations.
- Researched and recommended innovative marketing trends to build brand awareness and attract prospective students.
Creative Strategist
Yahoo! Inc.
Omaha, NE
11.2011 - 04.2012
- Provided keyword and ad optimization solutions to Yahoo’s premium advertisers to enhance campaign performance and ROI.
- Collaborated closely with account managers, creative production strategists, and other internal teams to maintain a cohesive understanding of account needs and opportunities.
- Participated in ad-hoc projects, including the development of best practices and new ad analytics processes.
Education
Master of Arts - Integrated Media Communications
University of Nebraska - Lincoln
Lincoln, NE 01.2015 - 12.2016
Bachelor of Science - Journalism And Mass Communications
University of Nebraska At Omaha
Omaha, NE 08.2004 - 12.2009
Bachelor of Arts - Spanish
University of Nebraska At Omaha
Omaha, NE 01.2007 - 12.2009
Skills
Project Management
Certification
Eating Disorder Recovery Coaching Certification
Timeline
Eating Disorder Recovery Coaching Certification
02-2022
Founder & Recovery Coach
Bigger Than A Body LLC
01.2022 - Current
Sr. Manager, Media Services
Hudl
10.2020 - 06.2022
Sr. Media Services Partner
Hudl
05.2017 - 11.2020
Master of Arts - Integrated Media Communications
University of Nebraska - Lincoln
01.2015 - 12.2016
Creative Strategist
Yahoo! Inc.
11.2011 - 04.2012
Marketing Specialist
Clarkson College
05.2009 - 05.2017
Bachelor of Arts - Spanish
University of Nebraska At Omaha
01.2007 - 12.2009
Bachelor of Science - Journalism And Mass Communications
University of Nebraska At Omaha
08.2004 - 12.2009
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