MIKE FISHER
Santa Barbara,CA
Summary
Goal-oriented management professional with a proven track record of excelling in high-demand environments. Recognized for optimizing operations, enhancing customer experience, and successfully initiatives.
Overview
23
23
years of professional experience
Work History
Chain District Manager
Southern Glazer's Wine & Spirits
06.2022 - 10.2024
- Led and developed a team of 4 sales merchandisers to achieve territory-wide performance goals.
- Managed 10+ major supplier portfolios (Diageo, Beam Suntory, Constellation, Pernod Ricard), totaling 1,500+ products.
- Created and executed sales/merchandising strategies to meet internal and supplier benchmarks.
- Oversaw relationships with all major grocery accounts across the Central Coast.
- Conducted regular sales meetings and product training sessions for team and retail partners.
Chain Sales Merchandiser
Southern Glazer's Wine & Spirits
12.2019 - 05.2022
- I successfully managed 33 retail accounts, including CVS, Target, Ralphs, and Walgreens.
- Drove distribution and volume growth by building strong rapport with store managers and leveraging strategic promotions.
- I regularly introduced new product lines and expanded shelf presence to exceed sales targets.
- I maintained deep product and market knowledge to stay ahead of trends and competition.
DSD Sales Account Representative
Pepsi Beverages Company
06.2001 - 08.2019
- Managed 100+ on/off-premise accounts including convenience stores, grocery chains, and UCSB campus.
- Represented a diverse beverage portfolio (Pepsi, Gatorade, Rockstar, hydration products).
- Executed promotions, secured prime shelf space, and maintained accurate order placement.
- Cultivated long-term client relationships, resulting in upselling opportunities and consistent year-over-year growth.
- Recognized for maximizing inventory turns and enhancing in-store execution across multiple account types.
Education
High School Diploma -
San Marcos High School
Santa Barbara, CA06.1995
Skills
- Recruiting and hiring
- Strategic planning
- Client engagement
- Thorough attention to detail
- Effective goal planning
- Leadership skills
- Customer service
Recognition And Certifications
- Chain District Manager of Q3 2023 (out of 12 DMs)
- National Award – Largest Mass RTD Display (Target Goleta, 2023)
- Rep of the Month – Beam Suntory (12/21, 02/22), Pernod Ricard (12/21)
- DSD Rep of the Year, Pepsi Ventura Facility (2017, out of 10 Reps)
Timeline
Chain District Manager
Southern Glazer's Wine & Spirits
06.2022 - 10.2024
Chain Sales Merchandiser
Southern Glazer's Wine & Spirits
12.2019 - 05.2022
DSD Sales Account Representative
Pepsi Beverages Company
06.2001 - 08.2019
High School Diploma -
San Marcos High School
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