MIKE FISHER
CVS HEALTH CORPORATION
Santa Barbara,CA
25
years of professional experience
Results-driven sales and account management professional with 20+ years of experience growing territory revenue, managing key accounts, and building long-term customer relationships within the consumer packaged goods and beverage industries. Proven success driving sales growth, increasing market share, optimizing merchandising strategies, and exceeding performance goals across grocery, convenience, and retail channels. Skilled in consultative selling, territory management, product placement, and cross-functional collaboration.
Work History
Chain District Manager
2 Years 4 Months- Led and developed a team of 4 sales merchandisers to achieve territory-wide performance goals.
- Managed 10+ major supplier portfolios (Diageo, Beam Suntory, Constellation, Pernod Ricard), totaling 1,500+ products.
- Created and executed sales/merchandising strategies to meet internal and supplier benchmarks.
- Oversaw relationships with all major grocery accounts across the Central Coast.
- Conducted regular sales meetings and product training sessions for team and retail partners.
Chain Sales Merchandiser
2 Years 5 Months- I successfully managed 33 retail accounts, including CVS, Target, Ralphs, and Walgreens.
- Drove distribution and volume growth by building strong rapport with store managers and leveraging strategic promotions.
- I regularly introduced new product lines and expanded shelf presence to exceed sales targets.
- I maintained deep product and market knowledge to stay ahead of trends and competition.
DSD Sales Account Representative
18 Years 2 Months- Managed 100+ on/off-premise accounts including convenience stores, grocery chains, and UCSB campus.
- Represented a diverse beverage portfolio (Pepsi, Gatorade, Rockstar, hydration products).
- Executed promotions, secured prime shelf space, and maintained accurate order placement.
- Cultivated long-term client relationships, resulting in upselling opportunities and consistent year-over-year growth.
- Recognized for maximizing inventory turns and enhancing in-store execution across multiple account types.
Store Manager
6 Months- Led daily operations for a high-volume retail location, overseeing staffing, inventory management, and customer experience.
- Analyzed sales trends and implemented strategies to improve revenue, profitability, and operational efficiency.
- Managed vendor relationships and merchandising initiatives to maximize product visibility and sales performance.
- Trained and coached team members to achieve performance goals and deliver exceptional customer service.
Education
High School Diploma
Skills
Territory Management
B2B Sales
Account Development
Relationship Building
Consultative Selling
Revenue Growth
Negotiation
Category Management
Merchandising
Sales Forecasting
Customer Retention
CRM Systems
Route Sales
Team Leadership
Additional Experience
Store Manager | CVS Health | :Port Hueneme | December 2025 -Present
- Led daily operations for a high-volume retail location, overseeing staffing, inventory management, and customer experience.
- Analyzed sales trends and implemented strategies to improve revenue, profitability, and operational efficiency.
- Managed vendor relationships and merchandising initiatives to maximize product visibility and sales performance.
- Trained and coached team members to achieve performance goals and deliver exceptional customer service.
Recognition & Certifications
- Chain District Manager of Q3 2023 (out of 12 District Managers)
- National Award – Largest Mass RTD Display, Target Goleta (2023)
- Rep of the Month – Beam Suntory (12/2021, 02/2022)
- Rep of the Month – Pernod Ricard (12/2021)
- DSD Rep of the Year, Pepsi Ventura Facility (2017, out of 10 Representatives)
Timeline
Store Manager
CVS HEALTH CORPORATION
12.2025 - CurrentRead More
Chain District Manager
Southern Glazer's Wine & Spirits
06.2022 - 10.2024Read More
Chain Sales Merchandiser
Southern Glazer's Wine & Spirits
12.2019 - 05.2022Read More
DSD Sales Account Representative
Pepsi Beverages Company
06.2001 - 08.2019Read More
San Marcos High School
High School Diploma
Read More