Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Michael Robles

Sacramento,CA

Summary

Skilled communications professional with significant experience in media relations, crisis communications, management of website operations, and facilitation of collaborative projects.

Overview

34
34
years of professional experience

Work History

Director of Communication

California Community College Athletic Association
Sacramento, CA
12.2016 - Current

• Oversaw redesign of official 3C2A website and am responsible for daily updates and overall maintenance.

• Helped coordinate rebranding efforts in 2023 from "CCCAA" to "3C2A", which included new marks and logos.

• Write press releases and produce editorial content supporting 3C2A news and objectives.• Advise 3C2A Executive Director on confidential matters regarding governance and media inquiries.

• Travel to and represent the 3C2A at state championships throughout the state.

• Established and helped build social media efforts.

• Assist in planning and execution of annual 3C2A Convention and Fall Conference.

• Collaborate with sports information directors at member institutions, and help support 3C2A Board of Directors and Management Council.

Assistant Athletics Director, Communications

University of California, Davis
Davis, California
11.1995 - 12.2016

• Began as Assistant Sports Information Director (1995) before being promoted to Sports Information Director (2000) and then Assistant Athletics Director.

• Supervised a full-time staff of 2-3 individuals and a staff of 4-7 students.·

• Duties included press releases, game notes, feature stories, keeping and maintaining statistics, game management and website maintenance.

• Helped direct crisis communications efforts.

• Collaborated with the UC Davis News Service on shared projects.

Sports Information Director

Cuesta College
San Luis Obispo, California
10.1991 - 10.1995

• Second-ever Sports Information Director at Cuesta College.

• Produced press releases, maintained statistics, and publicized the athletic program to local media.

• Assisted with game management, the booster club, the Program Assisting Student-Athlete Success (PASS), annual student-athlete awards ceremonies, and other department projects and events.

Education

Bachelor of Science - Journalism

California Polytechnic State Universityq
San Luis Obispo, CA
12-1988

Skills

  • Media Relations
  • Website Management
  • Crisis Communication
  • Public Relations
  • Editorial Content
  • Speech writing

Accomplishments

  • Former member of Executive Board of Directors for College Sports Communicators (formerly CoSIDA)
  • 25-Year Award from College Sports Communicators
  • 2YSIDA First Vice-President (Current)
  • Other work experiences include Assistant Sports Information Director, Cal Poly San Luis Obispo (1988-1990); Editorial Assistant, Volleyball Monthly Magazine (1990-91); Director of Information Services, American West Conference (1990-95); Part-time sportswriter, San Luis Obispo Telegram-Tribune (1987-95).

Timeline

Director of Communication

California Community College Athletic Association
12.2016 - Current

Assistant Athletics Director, Communications

University of California, Davis
11.1995 - 12.2016

Sports Information Director

Cuesta College
10.1991 - 10.1995

Bachelor of Science - Journalism

California Polytechnic State Universityq