Milena Karaicic
Entrepreneur
Belgrade
Summary
Experienced in digital marketing with a strong focus on Meta Ads, Google Ads, and Google Analytics. Expertise in advertising within highly regulated industries including gambling, pharmaceuticals, and banking. Passionate about exploring new strategies, audience segmentation, and data-driven advertising for maximum campaign effectiveness. Continuously seeking innovative ways to reach the right audience, ensuring optimal budget allocation and high ROI.
Overview
13
13
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Owner
Budget Digital
07.2023 - Current
- After leaving AIM Solution Marketing, I decided to dedicate myself fully to the advertising sector, offering specialized services in Meta Ads, Google Ads, and Google Analytics
- My philosophy is that excellence comes from specialization
- Instead of offering everything, I focus on mastering key advertising platforms and delivering outstanding results
Co-Owner & Head of Digital Marketing
AIM Solution Marketing
09.2021 - 07.2023
- Leveraging my experience in Meridian, I co-founded a digital marketing agency with a partner
- We built a strong team that covered a broad spectrum of digital marketing services, including design, copywriting, social media management, advertising, and Out-Of-Home (OOH) advertising
- Our agency successfully handled complex campaigns across multiple industries, helping brands scale and reach their target audience efficiently
Online Advertising Manager
Meridian Tech d.o.o.
09.2017 - 09.2021
- Led the Online Advertising team, managing ad campaigns on platforms such as Facebook, Instagram, Google Ads, LinkedIn, TikTok, Snapchat, Discord, Quora, Pinterest, Reddit, Gab, and Parler
- Executed advertising strategies on Propeller, MGID, Pushground, Clickadu, and Microsoft Ads
- Started as a Community Manager, overseeing social media platforms and transitioning into a leadership role in paid advertising
Call Center Representative
Omnia Aqua
02.2016 - 11.2017
- Scheduled in-home massage product demonstrations across Serbia
- Developed persuasive communication skills and a customer-focused approach to sales
Casino Dealer (Croupier)
Red Line Company
01.2015 - 02.2016
- Conducted professional casino game sessions, ensuring fairness and engagement
- Developed strong customer interaction and risk management skills
Brand Representative & Sales Promoter
Philip Morris
01.2013 - 01.2015
- Promoted and sold tobacco products at retail locations
- Developed strong interpersonal and persuasive skills, enhancing the customer experience
- Gained expertise in product positioning and brand perception
Brand Promoter & Sales Representative
AIA - Silbo
01.2012 - 01.2013
- Represented one of Europe's leading fresh poultry and meat suppliers
- Engaged with customers, demonstrating product value and driving sales
- Strengthened negotiation and persuasion techniques
Education
High School of Economics -
Nada Dimić
01.2009 - 01.2013
Higher School of Professional Studies in Economics and Management - undefined
R&B College
01.2019 - 01.2022
Skills
- Meta Ads
- Google Ads
- Google Analytics
- Audience segmentation
- Targeting strategies
- Digital advertising
- Performance marketing
- Conversion optimization
- Advanced tracking
- Data analysis
- Social media marketing
- Analytical skills
- Problem-solving skills
- Leadership
- Team management
Strategic planning
Personal Information
Date of Birth: 09/26/94
Driver License
Category B
Timeline
Owner
Budget Digital
07.2023 - Current
Co-Owner & Head of Digital Marketing
AIM Solution Marketing
09.2021 - 07.2023
Higher School of Professional Studies in Economics and Management - undefined
R&B College
01.2019 - 01.2022
Online Advertising Manager
Meridian Tech d.o.o.
09.2017 - 09.2021
Call Center Representative
Omnia Aqua
02.2016 - 11.2017
Casino Dealer (Croupier)
Red Line Company
01.2015 - 02.2016
Brand Representative & Sales Promoter
Philip Morris
01.2013 - 01.2015
Brand Promoter & Sales Representative
AIA - Silbo
01.2012 - 01.2013
High School of Economics -
Nada Dimić
01.2009 - 01.2013
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