Mina Creswell
Summary
Accomplished Specialty Pharmaceutical Representative with a proven track record of exceeding goals and driving market share growth in both hospital and private practice settings through strategic planning, deep product expertise, and strong relationship-building skills. Recognized for high integrity and the ability to influence decision makers as well as grow market share, I excel at analyzing and conveying complex medical information while ensuring regulatory compliance and fostering lasting professional loyalty with clinicians. Adept at thriving in ambiguous environments, I leverage exceptional communication, negotiation, and leadership abilities to deliver consistent results and territory growth.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Lead Specialty Pharmaceutical Representative
Alora Pharmaceutical
06.2023 - Current
- Primary Care Representative covering Irvine, Orange County, Rancho Mirage, San Bernadino County, Pasadena, Palm Springs & Palm Desert
- March 2024 received District Award #1 Representative in the West District
- Selected to help launch and develop the Women in Leadership program.
Specialty Pharmaceutical Representative
Acella Pharmaceutical Company
03.2022 - 10.2023
- Territory realignment/ Merger
- Added 3 new territories to help grow market share Laguna Beach, Mission Viejo & Irvine
- Serving: Los Angeles, Pasadena, Glendale, Palm Springs, Palm Desert, Rancho Mirage, Menifee, Temecula, Corona, Riverside, Chino Hills, Orange County, Long Beach, Fountain Valley and San Bernardino territories.
- Promote thyroid class medications.
- My target providers are Endocrinologist, Internist, Oncologist, Natural paths, Primary Care, Family medicine, PA’s, NP’s, DO’.
- Hospitals: Eisenhower, Beaver, Optum Health, Fountain Valley Hospital, Loma Linda Hospital, Providence Mission Hospital Laguna Beach, etc.
- Committed to growing my territory Q4 currently November ranked # 1 market share and October ranked #2 in 2023, in March2022, the territory was in bottom 50 @ 93% to goal- continued growth current month # 5 in the nation currently over 100% to Goal Q3, hitting my goals are due to strategic routing, clinical messaging, putting the client/patient 1st, offering support excellent listening skills and pull through with pharmacies.
- Effective product differentiation selling skills, which help to provide a consultive selling approach.
- Received the (Heart of the company award).
- Executed territory business plan for assigned targets while meeting and exceeding sales goals.
- Great at building relationship with providers, staff and pharmacy partners.
- Also, able to hold customer accountable to gain commitment.
- +Market Share growth
Senior Territory Business Manager
Arbor Pharmaceutical
01.2016 - 11.2021
- Serving the South Bay, Beverly Hills, Santa Monica, Orange County territories, also covered Fort Wayne Indiana, Oakland, Walnut Creek and Napa Valley.
- Promote therapeutic class medications including Cardiovascular, Analgesic (pain), Nitrates (now generic), and ADHD.
- My target providers were Cardiologist, Psychiatrist, Endocrinologist, Family Medicine, Pediatrics, Nephrologist, Internist, PA, NP’s.
- Hospitals: Cedars Sinai Hospital, Torrance Memorial, Providence, UCLA etc.
- Built and developed a network of relationships using an interactive approach to explain product differences and highlight patient benefits.
- Developed sales plans aligned with corporate objectives.
- Initiate and manage sales campaigns.
- Leverage cross-functional teams, promotional materials, and analytical tools to maximize effectiveness across territory assignments.
- Help trainer new reps/mentor for new hirer pharmaceutical sales representatives.
- Analyze KPI’s and deliver progress reports to management.
- Coach and mentor sales reps to keep abreast of new product information, marketplace changes, and news affecting the health care industry.
- Participate in new product launches.
- Attend industry sales meetings.
- Met or exceeded plan by 120-300% (FY 2020 and 2021)
- Ranked in the Top 20% (2020)
- Ranked in the Top 10% (2016-2019)
- Achieved 500% increase in sales portfolio from 1st Quarter 2019 to 2nd Quarter 2019
- Arbor Stars #9 in the Nation 2017
- All Star Award finished #12 in the Nation 100 % To GOAL (2018)
- President Club ranking top 10% (2017 June)
- Speed Award (Speed of Execution -Passion for Patients -Embrace Accountability -Entrepreneurial Spirit Dedication to Teamwork) 2019
- On The Spot Award growing Horizant and Edarbi (2021)
- On The Spot Award for Team Player Mentality (2021)
- On The Spot Award for PRODUCING THE RESULTS (2021)
- District Award 104% to goal- Heavy Volume (2019)
- District Award 105% Carrying the District Volume (2019) December
Director of Community Relations
Charter College
01.2013 - 01.2015
- Developed and cultivated collaborative relationships with high schools, community groups, companies, and agency contacts to educate them about educational programs, opportunities, and scholarships.
- Collaborate with cross-functional college departments to execute recruiting program events.
- Set annual goals and communicate program status to senior leadership.
- Monitor and manage risks.
Admissions Representative
Charter College
01.2012 - 01.2013
- Processed and triaged inquires and leads.
- Developed leads generated by current students, Altair resources, and referrals.
- Identified and enrolled qualified students likely to graduate.
- Ensure compliance with U.S. Department of Education regulations and accrediting agency policies.
- Follow up on admissions policy and procedures inquiries.
- Participate in student and staff orientations.
Education
Bachelor’s Degree - Communications
West Chester University of Pennsylvania
01.2002
Skills
- Team Leadership
- Vision & Strategy
- Multiple Product Launches
- B2B Sales
- Issues Resolution
- Results Oriented
- Coaching & Mentoring
- Time Management
- Product Subject Matter Expert
- Analysis & Reporting
- Relationship Management
- Judgment & Decision Making
- Proficiencies
- CRM
- Microsoft Suite (Word, PowerPoint, Excel)
- Viva
- IQ2020
- Concur
- Territory management
- Product differentiation
- Sales strategy
- Market analysis
- Customer relationship management
- KPI analysis
- Cross-functional collaboration
- Consultative selling
- Network building
- Sales training
- Goal achievement
- Mentorship
- Presentation skills
- Patient advocacy
- Goal-oriented mindset
- Regulatory submissions
- Supporting physicians
- Sales leadership
- Developing programs
- Competitor research
- Education program planning
- Strategic planning
- Business development
- Advocacy
- Marketing
- Decision-making
- Direct sales
- Account development
- Persuasive communication
- Communication skills
- Task prioritization
- Trade-in value determination
- Multitasking
- Pipeline development
- Product knowledge
- Sales cycle management
- Relationship management
- Market penetration
- Service agreements
- Adaptability
- Strong communication
- Professionalism
- Product and service knowledge
- Expense management
- Effective communication
- Problem-solving
- Networking skills
- Interpersonal communication
Certification
- Sample Compliance Certification
- Manage Markets PBMS and Pull Through Training
- Essential Managed Care Training
- Formulary Training
- Review Clinical Trials for High Blood Pressure and Heart Failure
- Driver Training
- Medical Terminology/Human Body Training Certification
- Cardiovascular System Training
- Pharmacology Training
- Diversity Training
- Cyber Training
- Pediatric Training
- Compliance Drug Training
- Work Place Conduct Training
- Representative Best Sales Practices Training
- GFR Training
- Retail Pharmacy Training process
- FAERS Reprint training
- Engaging Customers in a Virtual Environment Training
- Efficacy and Safety Training with Certification on all medications
Public Service And Recognition
- Co-Lead Women/Men in Leadership-Alora Pharmaceutical
- National Sales Network Los Angeles Chapter – Feb. 2, 2023
- Candidate for California State Assembly 2015 - 2016
- Board of Directors for Antelope Valley Hispanic Chamber
- 1st Vice-Chair Veterans Employment Committee
- California Legislature Assembly Certificate of Recognition
- Former Chair of Veteran Economic Committee
- Board member Steve McQueen foundation/Boys Republic
- State of California Senate Certificate of Recognition
- Working World Magazine, 'Career Achiever' (write up)
Timeline
Lead Specialty Pharmaceutical Representative
Alora Pharmaceutical
06.2023 - Current
Specialty Pharmaceutical Representative
Acella Pharmaceutical Company
03.2022 - 10.2023
Senior Territory Business Manager
Arbor Pharmaceutical
01.2016 - 11.2021
Director of Community Relations
Charter College
01.2013 - 01.2015
Admissions Representative
Charter College
01.2012 - 01.2013
Bachelor’s Degree - Communications
West Chester University of Pennsylvania