Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Mindy Rose

Renton,WA

Summary

A dynamic, results-driven product strategist and operational leader with 20+ years of excellence in crafting innovative product strategy, developing leading-edge digital products, and leading successful product implementations across diverse industries. Extensive experience in leveraging Agile/Scrum methodologies to provide end-to-end product development leadership, transform underperforming projects, and develop product managers and engineering teams to consistently meet project goals. Thrives as a collaborative leader and effective communicator who works closely with internal and external stakeholders to ensure that product development incorporates client input and results in products that are tailored to unique client needs.

Overview

24
24
years of professional experience

Work History

Principal Product Manager, Product Development

Clear Channel Outdoor
10.2021 - Current


  • Delivered a product to production in the first 9 months that was already 3 years behind schedule
  • Rebuilt trust with business partners who had struggled previously with the relationship with technology teams
  • Spearheaded the first effort to bridge legacy and modernized platform in order to continue delivering business value while moving to an improved tech stack
  • Developed young engineering, scrum master and product talent into highly functioning agile delivery teams

Director of Product Management, E-Commerce

Alaska Airlines
12.2020 - 10.2021
  • Crafted a 5-year strategy to build a World Class Merchandising Platform by developing the following systems: Data and Analytics platform, Airship capabilities for Mobiles Applications, a modernized shopping engine, Design system components s, modernized seat map and pricing platform, modernized pricing and discounts and offers system, robust A/B testing strategy, improved search capabilities
  • Developed the careers of six direct reports across six diverse areas within E-commerce
  • Introduced a practice within E-commerce for growing product management skills across the 24 agile teams

Senior Principal Product Manager, E-Commerce

Alaska Airlines
10.2019 - 12.2020
  • Aligned with Marketing, Revenue Management, and Executives to offer a consistent experience across all channels serving guests within the Alaska Air Group while enacting a clear digital product strategy and vision for Merchandising and Search Experience
  • Developed products by working closely with UX Design, Research, Analytics, and Engineering while building a framework for robust full-stack A/B testing to allow all E-commerce teams to optimize the guest experience and drive revenue
  • Collaborated with engineering to devise a modern tech stack for the search experience by introducing microservices and web components to create a simplified, flexible, and personalized guest experience.

Senior Product Manager, E-Commerce

Alaska Airlines
10.2018 - 10.2019
  • Directed a team of technologists by providing product vision and strategy for digital seat map and first-party ancillary products and the check-out experience within E-commerce
  • Attained a 66% faster load time in seat map performance and reduced building and deploying code from 3 hours to 30 minutes by shifting the tech stack for the seat map product from the monolithic codebase to a modern cloud-based micro-services stack.

Principal Product Manager, E-Commerce

REI
02.2017 - 09.2018
  • Synthesized enterprise initiatives to formulate a strategic vision for the E-commerce portfolio of products for REI customers and partnered with the customer experience team to use customer insights and craft strategic briefs to address customer issues
  • Led a six-week deep dive with six technical teams representing areas of investment needed to realize rich, personalized experiences, resulting in the creation of a rich data layer, adding metadata, and ontology to modernize APIS into microservices
  • Oversaw the financial investment of the E-commerce solutions ranging from foundational capabilities to new customer-facing experiences across the digital portfolio
  • Developed careers of three product managers across mobile apps, payments and shipping, and customer accounts while informing senior leadership/steering committee members of industry trends, market opportunity, and strategic direction relating to E-commerce.

Senior Product Manager, E-Commerce

REI
08.2014 - 02.2017
  • Mobile Apps, iOS/Android, and Digital, Spearheaded a team of 18 to provide design, user experience, quality assurance, and development of mobile applications, and headed product development of the REI shopping mobile applications across two platforms – iPhone and Android
  • Supervised a Product Analyst to facilitate learning product management, career growth, and performance, and provided visibility of work to business stakeholders, agile teams, and senior leadership to align with business goals/strategy across the enterprise.

Senior Product Owner, Technology Services

Getty Images
04.2014 - 08.2014
  • Administered the work of four technical infrastructure teams – Networking, Virtualization, Data Center Management, and Mass Storage Management while serving as the Product Owner and Scrum Master for the teams
  • Created visibility and reporting for 30 projects weekly across the IT and Business organizations, and managed hardware orders with vendors to support the needs of business and internal IT development teams
  • Communicated with senior leadership, stakeholders, and cross-functional teams to ensure timely delivery, and provided Agile training and coaching for all teams with direct responsibility.

Senior Product Manager, Digital

Allrecipes
09.2010 - 04.2014
  • Formed an SEO task force to successfully manage and optimize SEO efforts across the company with the assistance of an external consultant
  • Launched and administered 13 mobile applications across multiple platforms with two scrum teams and three external development teams
  • Boosted team velocity for the scrum team by providing vision and direction while improving team morale and doubling the scrum team's velocity in six months.

Senior Project Manager & Business Systems Analyst

Linked Systems
10.2009 - 09.2010
  • Professional Services: Devised functional specifications, roadmaps, and project plans for custom implementations, and assisted in the customizations to software including installation, documents, and functional areas of the software.

Senior Project Manager & Business Systems Analyst

WatchGuard
02.2008 - 01.2009
  • Executed e-Store technology to improve user experience in purchasing goods and services, and increased business efficiencies for sales staff to receive customer orders by replacing failing fax technology
  • Created Business and Functional requirements documents, ROI statements, and project plans while completing all projects as assigned.

Product and Analyst Team Lead

Aurora Loan Services
06.2004 - 02.2008
  • Business Systems Analysis – Architecture, Strategy, Stepped into a project that was failing to address the Patriot Act compliance and successfully drove it to completion by leading an RFP to select a suitable vendor and develop a successful integration to meet compliance requirements in six months
  • Led a team of business systems analysts and four direct reports, administered seven major complex web site initiatives into production while working with development to assist with code implementation of business requirements for all seven websites.

Product Manager

Net Update, Secondary Marketing Software
02.2004 - 06.2004
  • Led user interface design, usability and analysis of the Secondary Marketing product in addition to directing the launch of a third-party pricing interface and collaborating with clients and sales associates to ensure smooth product implementation.

Product Manager

Harland Financial (formerly INTERLINQ)
06.1999 - 06.2004
  • Origination, Secondary, eBusiness, Third-Party Interfaces, Directed six product development teams and led the development, testing, and certification of third-party interfaces for the company’s new, web-based flagship product
  • Strengthened the efficiency and accuracy of Quality Assurance and Business Analysis processes across the six product teams, in addition to developing a web-based voting mechanism to solicit user feedback for prioritizing product enhancements

Education

English And Special Education -

Brigham Young University
Provo, UT

Science And Mathematics Courses -

Bellevue College
Bellevue

Engineering Courses -

Renton Technical College
Renton, WA

Skills

  • Organizational Leadership
  • Cross-Functional Product Management
  • E-Commerce
  • Career Development
  • Portfolio Management
  • Design and User Experience
  • Agile Methodologies
  • Strategic and Tactical Planning
  • Process Improvement
  • Stakeholder Management
  • Platform Modernization

Additional Information

Small Business Owner, Trinity Ace Hardware, Federal Way


Executive Director and Board Chair, Hope Alliance for Kids, Issaquah WA

Timeline

Principal Product Manager, Product Development

Clear Channel Outdoor
10.2021 - Current

Director of Product Management, E-Commerce

Alaska Airlines
12.2020 - 10.2021

Senior Principal Product Manager, E-Commerce

Alaska Airlines
10.2019 - 12.2020

Senior Product Manager, E-Commerce

Alaska Airlines
10.2018 - 10.2019

Principal Product Manager, E-Commerce

REI
02.2017 - 09.2018

Senior Product Manager, E-Commerce

REI
08.2014 - 02.2017

Senior Product Owner, Technology Services

Getty Images
04.2014 - 08.2014

Senior Product Manager, Digital

Allrecipes
09.2010 - 04.2014

Senior Project Manager & Business Systems Analyst

Linked Systems
10.2009 - 09.2010

Senior Project Manager & Business Systems Analyst

WatchGuard
02.2008 - 01.2009

Product and Analyst Team Lead

Aurora Loan Services
06.2004 - 02.2008

Product Manager

Net Update, Secondary Marketing Software
02.2004 - 06.2004

Product Manager

Harland Financial (formerly INTERLINQ)
06.1999 - 06.2004

English And Special Education -

Brigham Young University

Science And Mathematics Courses -

Bellevue College

Engineering Courses -

Renton Technical College

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Mindy Rose